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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Consumer behaviour"
~subject:"United States"
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Consumer behaviour
United States
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
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Gijsbrechts, Els
9
Warlop, Luk
9
Bijmolt, Tammo H. A.
7
Verhoef, Peter C.
7
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5
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3
Haan, Evert de
3
Kamakura, Wagner A.
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Keh, Hean Tat
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Leeflang, Peter
3
Mahajan, Vijay
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Natter, Martin
3
Prasad, Ashutosh
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Sattler, Henrik
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Weinberg, Charles B.
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Campo, Katia
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Cornelißen, Markus
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De Angelis, Matteo
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Deleersnyder, Barbara
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper / National Bureau of Economic Research, Inc.
11,525
NBER working paper series
3,915
Journal of business research : JBR
2,265
The American economic review
2,113
Discussion paper / Centre for Economic Policy Research
2,011
Journal of retailing and consumer services
1,967
Discussion paper series / IZA
1,923
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1,691
The review of economics and statistics
1,440
American journal of agricultural economics
1,370
The review of financial studies
1,341
Applied economics
1,316
The journal of finance : the journal of the American Finance Association
1,312
Working paper
1,190
Economics letters
993
Economic review
928
Journal of banking & finance
909
International journal of hospitality management
897
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Southern economic journal
884
Economic inquiry : journal of the Western Economic Association International
872
Finance and economics discussion series
867
Monthly labor review : MLR
856
National tax journal
848
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847
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809
International journal of consumer studies
805
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774
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741
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The journal of economic perspectives : EP ; a journal of the American Economic Association
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Journal of political economy
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European journal of operational research : EJOR
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SpringerLink / Bücher
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The quarterly journal of economics
649
The journal of law & economics
645
American economic journal : a journal of the American Economic Association
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ECONIS (ZBW)
328
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71
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
72
Media influences on consumption trends : effects of the film Food, Inc. on organic food sales in the U.S.
Ma, Junzhao
;
Seenivasan, Satheesh
;
Yan, Bingyu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10012288671
Saved in:
73
A model of product compatibility introduction with consumer recognition
Wei, Yuansheng
;
Huang, Pei
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 613-629
Persistent link: https://www.econbiz.de/10012152469
Saved in:
74
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
75
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
76
Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck
;
Cheng, Peiyao
;
Masson, Josselin
;
Li, Wenhua
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
Saved in:
77
Political ideology and brand attachment
Chan, Eugene Y.
;
Ilicic, Jasmina
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 630-646
Persistent link: https://www.econbiz.de/10012152470
Saved in:
78
Restrained by resources : the effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility
Wang, Lili
;
You, Yanfen
;
Yang, Chun-Ming
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 557-571
Persistent link: https://www.econbiz.de/10012494694
Saved in:
79
Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
80
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
Saved in:
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