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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Distribution channel"
~subject:"Theorie"
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Distribution channel
Theorie
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
Markenführung
59
Brand image
49
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
42
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Gijsbrechts, Els
3
Neslin, Scott A.
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Verhoef, Peter C.
3
Konuş, Umut
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Ailawadi, Kusum L.
1
Akpinar, Ezgi
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1
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1
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1
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1
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1
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
123
NBER working paper series
92
Working paper / National Bureau of Economic Research, Inc.
85
Journal of business research : JBR
83
NBER Working Paper
81
Management science : journal of the Institute for Operations Research and the Management Sciences
75
Discussion paper / Centre for Economic Policy Research
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
European journal of operational research : EJOR
62
International journal of industrial organization
59
Economics letters
57
Europäische Hochschulschriften / 5
57
Gabler Edition Wissenschaft
56
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of economic behavior & organization : JEBO
50
SpringerLink / Bücher
50
CESifo working papers
43
The American economic review
41
Journal of retailing
40
Journal of economics
34
Journal of marketing research : JMR
34
Discussion papers / CEPR
33
Discussion paper
32
Discussion paper / Tinbergen Institute
32
International journal of production research
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Operations research
32
Working paper
31
Applied economics
29
International journal of production economics
29
The Rand journal of economics
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Manufacturing & service operations management : M & SOM
26
European economic review : EER
25
Marketing : ZFP ; journal of research and management
25
Marketing letters : a journal of research in marketing
25
The journal of industrial economics
25
Information systems research : ISR
24
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ECONIS (ZBW)
43
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1
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
4
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
5
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
6
A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto
;
Miller, Klaus Matthias
;
Krohmer, Harley
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
Saved in:
7
Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, Thomas
;
Platzer, Michael
;
Schröder, Nadine
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 194-215
Persistent link: https://www.econbiz.de/10012506525
Saved in:
8
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
9
How does customer recognition affect service provision?
Li, Jiaoyang
;
Zhang, Jianqiang
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 900-914
Persistent link: https://www.econbiz.de/10013191809
Saved in:
10
A model of product compatibility introduction with consumer recognition
Wei, Yuansheng
;
Huang, Pei
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 613-629
Persistent link: https://www.econbiz.de/10012152469
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