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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Konsumentenverhalten
Marketingmanagement
Brand management
97
Markenführung
97
Brand image
62
Markenimage
62
Consumer behaviour
59
Brand
42
Markenartikel
42
Social Web
14
Social web
14
Advertising effects
13
Werbewirkung
13
Beziehungsmarketing
12
Relationship marketing
12
Advertising
10
Internet marketing
10
Online-Marketing
10
Branding
7
International marketing
7
Internationales Marketing
7
Viral marketing
7
Virales Marketing
7
Werbung
7
Personality psychology
6
Persönlichkeitspsychologie
6
Social media
6
Brand equity
5
Brand extension
5
Markentransfer
5
Marketing management
5
New product development
5
Produktentwicklung
5
USA
5
United States
5
B-to-B-Marketing
4
Brands
4
Business-to-business marketing
4
Experiment
4
Innovation
4
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Undetermined
49
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Article
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Interview
Article in journal
63
Language
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English
63
Author
All
Gijsbrechts, Els
3
Pauwels, Koen
3
Dekimpe, Marnik G.
2
Ewijk, Bernadette J. van
2
Lalwani, Ashok K.
2
Nguyen, Hang T.
2
Srinivasan, Shuba
2
Steenkamp, Jan-Benedict E. M.
2
Warlop, Luk
2
Yildirim, Gokhan
2
Akdeniz, M. Billur
1
Aksehirli, Zeynep
1
Althuizen, Niek
1
Angle, Justin W.
1
Aroean, Lukman
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
Baxter, Stacey
1
Belk, Russell W.
1
Berger, Jonah
1
Bowman, Douglas
1
Brady, Michael
1
Burmester, Alexa B.
1
Calantone, Roger J.
1
Chan, Eugene Y.
1
Chark, Robin
1
Chinchanachokchai, Sydney
1
Chowdhry, Nivriti
1
Clement, Michel
1
Colicev, Anatoli
1
Coulter, Robin A.
1
Dahlén, Micael
1
Davvetas, Vasileios
1
DelVecchio, Devon
1
Deleersnyder, Barbara
1
Demirci, Ceren
1
Dhaoui, Chedia
1
Diamantopoulos, Adamantios
1
Dimitriu, Radu
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
428
The journal of product & brand management
293
The journal of brand management : an international journal
289
Journal of retailing and consumer services
256
Psychology & marketing
88
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
87
Journal of marketing communications
81
International journal of hospitality management
77
Journal of strategic marketing
75
Marketing intelligence & planning
65
International journal of advertising : the review of marketing communications
57
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
Journal of marketing management : MM
56
International journal of internet marketing and advertising : IJIMA
53
International marketing review
51
Journal of marketing
51
Journal of promotion management : JPM
51
Journal of the Academy of Marketing Science
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Marketing letters : a journal of research in marketing
50
Journal of global marketing
48
International journal of consumer studies
46
Cogent business & management
45
The journal of consumer marketing
44
Journal of fashion marketing and management
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of contemporary hospitality management
35
International journal of retail & distribution management
35
Journal of international marketing
35
Qualitative market research : an international journal
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of Islamic marketing
34
European journal of marketing
33
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ECONIS (ZBW)
63
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1
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
6
A conceptual framework of contemporary luxury consumption
Wang, Yajin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 788-803
Persistent link: https://www.econbiz.de/10013399610
Saved in:
7
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
8
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
9
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
10
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
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