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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"Viral marketing"
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Social Web
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Personalization
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Consumer behaviour
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Virales Marketing
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Hervas-Drane, Andres
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Kim, Moon-Yong
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Kostyra, Daniel
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
25
Information systems research : ISR
22
Electronic commerce research
21
Journal of retailing and consumer services
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
International journal of hospitality management
20
Tourism management : research, policies, practice
19
Journal of management information systems : JMIS
15
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of contemporary hospitality management
11
Journal of retailing
10
Electronic commerce research and applications
9
International journal of advertising : the review of marketing communications
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Psychology & marketing
9
International journal of business information systems : IJBIS
8
International journal of internet marketing and advertising : IJIMA
7
Journal of internet commerce
7
Journal of marketing communications
7
Electronic markets : EM ; the international journal of electronic commerce and business media
6
Electronic markets : the international journal on networked business
6
Information systems and e-business management : ISeB
6
Journal of hospitality marketing & management
6
Technological forecasting & social change : an international journal
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Tourism management perspectives : TMP
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Cogent business & management
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Faculty & research / Insead : working paper series
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel and tourism marketing
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MIS quarterly
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Management information systems : mis quarterly
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Discussion papers / CEPR
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International journal of electronic marketing and retailing : IJEMR
4
International journal of production research
4
Journal of international consumer marketing
4
Journal of revenue and pricing management
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1
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
2
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
3
Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
Saved in:
4
Recommended for you : the effect of word of mouth on sales concentration
Hervas-Drane, Andres
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10011337500
Saved in:
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