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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
70
Markenimage
70
Consumer behaviour
68
Konsumentenverhalten
68
Brand management
66
Markenführung
66
Brand
36
Markenartikel
36
Personality psychology
25
Persönlichkeitspsychologie
25
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16
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16
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11
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10
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Aufsatz in Zeitschrift
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90
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Warlop, Luk
4
Bowman, Douglas
2
Fitzsimons, Gavan J.
2
Forehand, Mark R.
2
Gijsbrechts, Els
2
Himme, Alexander
2
Ilicic, Jasmina
2
Luna, David
2
Nguyen, Hang T.
2
Pauwels, Koen
2
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2
Sattler, Henrik
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Chark, Robin
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
702
The journal of brand management : an international journal
353
The journal of product & brand management
316
Journal of retailing and consumer services
312
Psychology & marketing
209
Journal of vocational behavior
200
Journal of business ethics : JOBE
198
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
194
International journal of hospitality management
158
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Tourism management : research, policies, practice
145
European journal of marketing : EJM
135
International journal of selection and assessment
127
Journal of business and psychology
127
Journal of travel and tourism marketing
127
Asia Pacific journal of marketing and logistics
123
Journal of marketing communications
109
Journal of career development
104
Cogent business & management
99
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
99
Marketing intelligence & planning
98
Journal of economic psychology : research in economic psychology and behavioral economics
97
Academy of Management journal : AMJ
96
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
95
Leadership
94
Journal of international consumer marketing
86
The journal of consumer marketing
86
Human performance
85
Human relations
85
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
85
Journal of managerial psychology
83
Leadership & organization development journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
82
Journal of marketing management : MM
81
Journal of strategic marketing
79
Journal of economic behavior & organization : JEBO
77
Journal of the Academy of Marketing Science
77
Marketing letters : a journal of research in marketing
77
International marketing review
72
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ECONIS (ZBW)
90
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1
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
Saved in:
2
Sharing information with AI (versus a human) impairs brand trust : the role of audience size inferences and sense of exploitation
Lefkeli, Deniz
;
Gürhan-Canli, Zeynep
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 138-155
Persistent link: https://www.econbiz.de/10015057429
Saved in:
3
Standing out from the crowd : when and why color complexity in social media images increases user engagement
Kanuri, Vamsi K.
;
Hughes, Christian
;
Hodges, Brady T.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10015057432
Saved in:
4
Cents of self : how and when self-signals influence consumer value derived from choices of green products
Dixon, Darcie
;
Mikolon, Sven
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012591046
Saved in:
5
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
6
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
7
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
8
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
9
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
10
Designing for the genders : the role of visual harmony
Nickel, Kristina
;
Orth, Ulrich R.
;
Kumar, Minu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 697-713
Persistent link: https://www.econbiz.de/10012494711
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