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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Customer value
12
Kundenwert
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Beziehungsmarketing
9
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
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Journal of marketing research : JMR
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Service business
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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Tourism management : research, policies, practice
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
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International journal of electronic customer relationship management : IJECRM
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Springer eBook Collection
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Business horizons
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Springer eBook Collection / Business and Economics
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
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ECONIS (ZBW)
12
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1
Customer base analysis with recurrent neural networks
Valendin, Jan
;
Reutterer, Thomas
;
Platzer, Michael
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 988-1018
Persistent link: https://www.econbiz.de/10013471030
Saved in:
2
The complex firm financial effects of customer satisfaction improvements
Guenther, Miriam
;
Guenther, Peter
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 639-662
Persistent link: https://www.econbiz.de/10012939493
Saved in:
3
Reward-scrounging in customer referral programs
Meyners, Jannik
;
Barrot, Christian
;
Becker, Jan U.
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 382-398
Persistent link: https://www.econbiz.de/10011734866
Saved in:
4
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
5
Firm valuation from customer equity : when does it work and when does it fail?
Zhang, Shoutong Thomas
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 966-970
Persistent link: https://www.econbiz.de/10011634114
Saved in:
6
Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Glady, Nicolas
;
Lemmens, Aurélie
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10010517010
Saved in:
7
Referral programs, customer value, and the relevance of dyadic characteristics
Armelini, Guillermo
;
Barrot, Christian
;
Becker, Jan U.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 449-452
Persistent link: https://www.econbiz.de/10011428954
Saved in:
8
Impact of online channel use on customer revenues and costs to serve : considering product portfolios and self-selection
Gensler, Sonja
;
Leeflang, Peter
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 192-201
Persistent link: https://www.econbiz.de/10009569975
Saved in:
9
Extending the BG/NBD : a simple model of purchases and complaints
Oest, Rutger van
;
Knox, George
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10009007242
Saved in:
10
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
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