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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer behaviour
289
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289
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103
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102
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97
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97
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72
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72
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67
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Stremersch, Stefan
32
Verhoef, Peter C.
25
Dekimpe, Marnik G.
23
Lehmann, Donald R.
19
Muller, Eitan
19
Warlop, Luk
17
Leeflang, Peter
15
Lilien, Gary L.
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Gijsbrechts, Els
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Goldenberg, Jacob
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Skiera, Bernd
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Wierenga, Berend
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Kamakura, Wagner A.
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Leeflang, Peter S.H.
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Rust, Roland T.
13
Libai, Barak
12
Weinberg, Charles B.
12
Currim, Imran S.
11
Eliashberg, Jehoshua
11
Steenkamp, Jan-Benedict E.M.
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Wuyts, Stefan
11
Andrews, Rick L.
10
Bijmolt, Tammo H. A.
10
Clement, Michel
10
Coulter, Robin A.
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Franses, Philip Hans
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Geuens, Maggie
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Haenlein, Michael
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Louviere, Jordan J.
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Mahajan, Vijay
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Rangaswamy, Arvind
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Sattler, Henrik
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Weijters, Bert
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Wittink, Dick R.
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Albers, Sönke
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Bijmolt, Tammo H.A.
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Dewitte, Siegfried
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
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29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Far Eastern economic review
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European journal of operational research : EJOR
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NBER Working Papers
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Le moniteur du commerce international : le MOCI
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Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
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OLC EcoSci
859
ECONIS (ZBW)
853
USB Cologne (EcoSocSci)
3
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71
Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Kopalle, Praveen K.
;
Gangwar, Manish
;
Kaplan, Andreas M.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 522-540
Persistent link: https://www.econbiz.de/10013271770
Saved in:
72
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
73
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
74
The friluftsliv response : connection, drive, and contentment reactions to biophilic design in consumer environments
Castro, Iana A.
;
Honea, Heather
;
Cornelis, Erlinde
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013271755
Saved in:
75
A global perspective on the marketing mix across time and space
Uppal, Abhinav
;
Sharma, Amalesh
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
76
Grassroots innovation success : the role of self-determination and leadership style
Stremersch, Stefan
;
Camacho, Nuno
;
Keko, Elio
;
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 396-414
Persistent link: https://www.econbiz.de/10013271757
Saved in:
77
How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?
Kopalle, Praveen K.
;
Krishna, Aradhna
;
Rajan, Uday
;
Wang, Yu
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 947-966
Persistent link: https://www.econbiz.de/10013399706
Saved in:
78
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
79
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
80
Incentives for learning : how free offers help or hinder motivation
Lee, Yih Hwai
;
Yeung, Catherine W. M.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 380-395
Persistent link: https://www.econbiz.de/10013271756
Saved in:
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