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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business economics and management"
~subject:"Beziehungsmarketing"
~subject:"Handelsmarke"
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Search: subject_exact:"Eigenmarke des Handels"
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Beziehungsmarketing
Handelsmarke
Store brand
27
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
17
Markenführung
17
Einzelhandel
16
Retail trade
16
Brand
13
Brand image
13
Markenimage
13
Markenartikel
12
Marketing management
5
Marketingmanagement
5
Private label
4
Store brands
4
Private label brands
3
Relationship marketing
3
Deutschland
2
Einzelhandelspreis
2
Germany
2
Packaging
2
Preismanagement
2
Pricing strategy
2
Product quality
2
Produktqualität
2
Retail price
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Retailer
2
Spain
2
Spanien
2
Viet Nam
2
Vietnam
2
Arbeitslosigkeit
1
Assortment
1
Attitude
1
Brand equity
1
Brand extension
1
Brand naming strategies
1
Brand power
1
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27
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Diallo, Mbaye Fall
3
Cliquet, Gérard
2
Altıntaş, Murat Hakan
1
Beneke, Justin
1
Bezençon, Valéry
1
Bodur, H. Onur
1
Brito, Alex
1
Calvo-Porral, Cristina
1
Cervellon, Marie-Cécile
1
Chaniotakis, Ioannis E.
1
Chen, Shaoshan
1
Collins, Alan M.
1
Coudriet, Rachael
1
Esteban-Millat, Irene
1
Etemad-Sajadi, Reza
1
Garvey, Kerry-Anne
1
George, Richard G.
1
Gil Cordero, Eloy
1
Glynn, Mark S.
1
González-Benito, Óscar
1
Grewe, Gundula
1
Gázquez-Abad, Juan Carlos
1
Gómez-Suárez, Mónica
1
Hooker, Neal H.
1
Isin, Feride Bahar
1
Jara, Magali
1
Kalro, Arti D.
1
Kao, Ya-Ling
1
Kaswengi, Joseph
1
Kremer, Florence
1
Kılıç, Serkan
1
Li, Hsien-Ta
1
Lin, Hsin-Hui
1
Lymperopoulos, Constantine
1
Lévy Mangin, Jean-Pierre
1
Martos-Partal, Mercedes
1
Martínez-López, Francisco J.
1
Matos, Pedro Verga
1
Monnot, Elisa
1
Muruganantham, G.
1
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International journal of retail & distribution management
Journal of business economics and management
Journal of retailing and consumer services
61
The international review of retail, distribution and consumer research
22
Journal of business research : JBR
18
SpringerLink / Bücher
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Journal of agricultural & food industrial organization
9
Journal of marketing
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Gabler Edition Wissenschaft
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Springer Proceedings in Business and Economics
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Economics
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Dissertation Series CentER
4
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ECONIS (ZBW)
27
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27
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1
Private labels importance across different store loyalty stages : a multilevel approach
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
International journal of retail & distribution management
45
(
2017
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10011621628
Saved in:
2
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
3
Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui
;
Li, Hsien-Ta
;
Wang, Yi-Shun
;
Tseng, Timmy H.
- In:
Journal of business economics and management
18
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
Saved in:
4
Mavens' price and non-price on-pack extrinsic cue search behaviours : implications for store brands
Collins, Alan M.
;
George, Richard G.
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 689-710
Persistent link: https://www.econbiz.de/10011775687
Saved in:
5
The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
Saved in:
6
A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali
;
Cliquet, Gérard
;
Robert, Isabelle
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
Saved in:
7
Influence of macroeconomic indices on European private labels
Gil Cordero, Eloy
;
Rondan Cataluña, Francisco Javier
; …
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 1237-1251
Persistent link: https://www.econbiz.de/10011626129
Saved in:
8
Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam
Diallo, Mbaye Fall
;
Cliquet, Gérard
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10011643922
Saved in:
9
Private label brands in an emerging economy : an exploratory study in India
Sarkar, Siddhartha
;
Sharma, Dinesh
;
Kalro, Arti D.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011552650
Saved in:
10
What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall
;
Kaswengi, Joseph
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
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