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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of service research : JSR"
~person:"Bijmolt, Tammo H. A."
~person:"Iglesias-Pradas, Santiago"
~person:"Ko, Eunju"
~subject:"Distribution channel"
~subject:"Relationship marketing"
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Search: "Customer relationship management"
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Distribution channel
Relationship marketing
Beziehungsmarketing
13
Consumer behaviour
6
Konsumentenverhalten
6
Customer value
5
Kundenwert
5
Brand management
4
Markenführung
4
Customer equity
3
Einzelhandel
3
Fashion
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
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Retail trade
3
Dienstleistungsqualität
2
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Anreiz
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Bijmolt, Tammo H. A.
Iglesias-Pradas, Santiago
Ko, Eunju
Verhoef, Peter C.
11
Balaji, M. S.
7
Brodie, Roderick J.
7
Kim, Kyung Hoon
7
Beatty, Sharon E.
6
Hollebeek, Linda D.
6
Roy, Sanjit
6
Sesé, F. Javier
6
Agnihotri, Raj
5
Aksoy, Lerzan
5
Eisingerich, Andreas B
5
Gustafsson, Anders
5
Malthouse, Edward C.
5
McLean, Graeme J.
5
Noble, Stephanie M.
5
Parasuraman, A.
5
Schumann, Jan Hendrik
5
Veloutsou, Cleopatra
5
Walsh, Gianfranco
5
Wangenheim, Florian von
5
Akter, Shahriar
4
Babin, Barry J.
4
Bolton, Ruth N.
4
Chan, Kimmy Wa
4
Chebat, Jean-Charles
4
Evanschitzky, Heiner
4
Grewal, Dhruv
4
Gupta, Suraksha
4
Keiningham, Timothy
4
Krafft, Manfred
4
Kukar-Kinney, Monika
4
Kumar, V.
4
Larivière, Bart
4
Lemon, Katherine N.
4
Lervik-Olsen, Line
4
Mandler, Timo
4
McColl-Kennedy, Janet R.
4
Polo-Redondo, Yolanda
4
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International journal of retail & distribution management
Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of service research : JSR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Customer engagement marketing
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
SOM research reports
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ECONIS (ZBW)
13
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1
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
2
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
3
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
4
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
5
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
6
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
7
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
8
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
9
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
10
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
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