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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Brand image"
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Search: subject:"Fashion"
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Brand image
Fashion
109
Mode
109
Consumer behaviour
88
Konsumentenverhalten
88
Textile distribution
58
Textilhandel
58
Luxury goods
31
Luxusgüter
31
Bekleidungsindustrie
28
Clothing industry
28
Brand management
22
Markenführung
22
Bekleidung
20
Clothing
20
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
15
Markenimage
15
Relationship marketing
15
Social Web
15
Social web
15
Sustainability
15
Marketing management
14
Marketingmanagement
14
Nachhaltigkeit
13
Lieferkette
12
Online retailing
12
Online-Handel
12
Supply chain
12
Jugendliche
11
Youth
11
Internet marketing
10
Online-Marketing
10
Corporate Social Responsibility
9
Corporate social responsibility
9
E-commerce
6
Electronic Commerce
6
Fashion industry
6
Ladengestaltung
6
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1
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English
15
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Kim, Kyung Hoon
2
Moon, Hakil
2
Aiello, Gaetano
1
Chan, Elaine Ah Heung
1
Chang, Hua
1
Cheung, Cherry Tin Yan
1
Ekinci, Yuksel
1
Gentina, Elodie
1
Gu, Man-Li
1
Hong, JungHwa
1
Hulland, John
1
Im, Hyunjoo
1
Japutra, Arnold
1
Jung, Jaesuk
1
Kambele, Zephaniah
1
Kim, Hye-yŏng
1
Kim, Sang Jin
1
Ko, Eunju
1
Lau, Mei Mei
1
Lee, Chang Han
1
Li, Guofeng
1
Li, Guoxin
1
Li, Wenjing
1
Liang, Xiaoning
1
Lowrey, Tina M.
1
Ma, Jieqiong
1
Mainolfi, Giada
1
Meng, Yan
1
Miller, Karen W.
1
Mills, Michael K.
1
Molinillo, Sebastian
1
Ng, Peggy M. L.
1
Park, Minjung
1
Phan, Michel Cao Tuan
1
Sajad Rezaei
1
Shrum, L. J.
1
Siala, Haytham
1
Smith, Keith Marion
1
Soh, Catherine Qian Ying
1
Song, Lei
1
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International journal of retail & distribution management
Journal of business research : JBR
Young consumers : insight and ideas for responsible marketers
Journal of fashion marketing and management
22
Journal of global fashion marketing : JGfM
9
Journal of retailing and consumer services
9
Cogent business & management
5
Psychology & marketing
5
The journal of brand management : an international journal
5
International journal of business and globalisation : IJBG
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of Islamic marketing
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Apps management and e-commerce transactions in real-time
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Competitiveness review : CR
1
Corporate governance : international journal of business in society
1
Country of origin effect : looking back and moving forward
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
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ECONIS (ZBW)
15
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15
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1
Examining purchase intention for luxury
fashion
: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories
Lau, Mei Mei
;
Ng, Peggy M. L.
;
Chan, Elaine Ah Heung
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2022
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10014246043
Saved in:
2
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
3
Consumer brand curation on social shopping sites
Weeks, Jessica Babin
;
Smith, Keith Marion
;
Hulland, John
- In:
Journal of business research : JBR
133
(
2021
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
Saved in:
4
Exploring materialistic bandwagon behaviour in online
fashion
consumption : a survey of Chinese luxury consumers
Mainolfi, Giada
- In:
Journal of business research : JBR
120
(
2020
),
pp. 286-293
Persistent link: https://www.econbiz.de/10012417130
Saved in:
5
Sustainable marketing activities of traditional
fashion
market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
6
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
7
The effect of religious commitment and global identity on purchase intention of luxury
fashion
products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
8
How counterfeit dominance affects luxury
fashion
brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
9
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury
fashion
brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
10
Fashion
cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
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