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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Markenführung"
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Search: subject:"Fashion"
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Brand image
Markenführung
Fashion
94
Mode
94
Consumer behaviour
72
Konsumentenverhalten
72
Textile distribution
51
Textilhandel
51
Luxury goods
29
Luxusgüter
29
Bekleidungsindustrie
23
Clothing industry
23
Brand management
20
Einzelhandel
18
Retail trade
18
Sustainability
15
Bekleidung
14
Clothing
14
Marketing management
14
Marketingmanagement
14
Beziehungsmarketing
13
Markenimage
13
Nachhaltigkeit
13
Relationship marketing
13
Lieferkette
11
Online retailing
11
Online-Handel
11
Supply chain
11
Social Web
10
Social web
10
Internet marketing
8
Online-Marketing
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Ladengestaltung
6
Store design
6
Cultural identity
5
Customer value
5
E-commerce
5
Electronic Commerce
5
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21
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Article
26
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26
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26
Case study
1
Conference paper
1
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1
Konferenzbeitrag
1
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English
26
Author
All
Ko, Eunju
4
Chae, Heeju
2
Haug, Anders
2
Jung, Jaesuk
2
Kim, Kyung Hoon
2
Moon, Hakil
2
Moore, Christopher M.
2
Aiello, Gaetano
1
Baek, Minjung
1
Bandinelli, Romeo
1
Borch Münster, Mia
1
Chang, Hua
1
Choi, Sunmee
1
Choi, Tsan-Ming
1
Chow, Pui-Sze
1
D'Avolio, Elisa
1
Doyle, Stephen A.
1
Ekinci, Yuksel
1
Gambetti, Rossella
1
Gentina, Elodie
1
Hong, JungHwa
1
Hulland, John
1
Im, Hyunjoo
1
Jang, Hyeonju
1
Japutra, Arnold
1
Kambele, Zephaniah
1
Kim, Hye-yŏng
1
Kim, Sang Jin
1
Kim, Sooyun
1
Kong, Hyun Min
1
Lee, Chang Han
1
Lee, Yeonjoo
1
Lee, Zoe
1
Li, Guofeng
1
Li, Guoxin
1
Li, Wenjing
1
Liang, Xiaoning
1
Liu, Sindy
1
Lowrey, Tina M.
1
Ma, Jieqiong
1
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Published in...
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International journal of retail & distribution management
Journal of business research : JBR
Journal of fashion marketing and management
52
Journal of retailing and consumer services
24
Journal of global fashion marketing : JGfM
20
The journal of brand management : an international journal
11
The journal of product & brand management
11
Asia Pacific journal of marketing and logistics
7
Cogent business & management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Psychology & marketing
7
International journal of business and globalisation : IJBG
6
International journal of advertising : the review of marketing communications
4
International journal of retail and distribution management
4
Springer eBook Collection
4
SpringerLink / Bücher
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of consumer studies
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of Islamic marketing
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Qualitative market research : an international journal
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Young consumers : insight and ideas for responsible marketers
3
Asian Academy of Management journal : AAMJ
2
Baltic Journal of Economic Studies
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
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Source
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ECONIS (ZBW)
26
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26
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1
The thousand faces of beauty : how credible storytelling unlocks disability representation in inclusive luxury
fashion
branding
Lee, Zoe
;
Sharifah Faridah Syed Alwi
;
Gambetti, Rossella
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556551
Saved in:
2
Storyscaping in
fashion
brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
3
Consumer experiences of virtual reality : insights from VR luxury brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
4
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
5
Consumer brand curation on social shopping sites
Weeks, Jessica Babin
;
Smith, Keith Marion
;
Hulland, John
- In:
Journal of business research : JBR
133
(
2021
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
Saved in:
6
Exploring materialistic bandwagon behaviour in online
fashion
consumption : a survey of Chinese luxury consumers
Mainolfi, Giada
- In:
Journal of business research : JBR
120
(
2020
),
pp. 286-293
Persistent link: https://www.econbiz.de/10012417130
Saved in:
7
Sustainable marketing activities of traditional
fashion
market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
8
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
9
The effect of religious commitment and global identity on purchase intention of luxury
fashion
products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
10
How counterfeit dominance affects luxury
fashion
brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
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