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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Kundenbindungsprogramm"
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Search: subject_exact:"Kundenbindungsinstrument"
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Kundenbindungsprogramm
Loyalty program
22
Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
12
Relationship marketing
12
Einzelhandel
5
Loyalty programs
5
Retail trade
5
Sales promotion
4
USA
4
United States
4
Verkaufsförderung
4
Rabatt
3
Rebate
3
Customer satisfaction
2
Experiment
2
Food retailing
2
Kundenzufriedenheit
2
Lebensmitteleinzelhandel
2
Loyalty program design
2
Private consumption
2
Privater Konsum
2
Retailing
2
Theorie
2
Theory
2
Advertising effects
1
Big Data
1
Big data
1
Buyer heterogeneity
1
Cluster analysis
1
Clusteranalyse
1
Combined currency
1
Communication
1
Compatibility
1
Compensation system
1
Consumer flexibility
1
Consumer motivation
1
Convenience store
1
Customer experience
1
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English
22
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Breugelmans, Els
4
Bijmolt, Tammo H. A.
3
Dorotic, Matilda
2
Liu-Thompkins, Yuping
2
Venkatesan, Rajkumar
2
Basso, Leonardo J.
1
Bawa, Kapil
1
Benavent, Christophe
1
Bennett, Dag
1
Bradlow, Eric T.
1
Cai, Fengyan
1
Castéran, Herbert
1
Cedrola, Elena
1
Chun, So Yeon
1
Dong, Beibei
1
Fang, Eric
1
Farris, Paul W.
1
Flores, Constanza
1
Fok, Dennis
1
Gardete, Pedro
1
Geng, Xianjun
1
Ha, Young
1
He, Jia
1
Huang, Yanliu
1
Hui, Sam K.
1
Ieva, Marco
1
Im, Hyunjoo
1
Inman, Jeffrey
1
Ittersum, Koert van
1
Johnson, Kim K. P.
1
Kang, Ju-young M.
1
Kannan, P. K.
1
Kim, Hye-yŏng
1
Kopalle, Praveen K.
1
Lin, Zhibin
1
Liu, De
1
Liu, Yuping
1
Lu, Xianghua
1
Memmo, Sabrina
1
Meyer-Waarden, Lars
1
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International journal of retail & distribution management
Journal of marketing
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of travel and tourism marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
22
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
4
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
5
Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia
;
Yang, Sha
;
Lu, Xianghua
;
Park, C. Whan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
Saved in:
6
Towards digital loyalty programs : insights from customer medium preference segmentation
Ieva, Marco
;
Ziliani, Cristina
- In:
International journal of retail & distribution management
45
(
2017
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011620418
Saved in:
7
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
8
Price discrimination through multi-level loyalty programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
9
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
10
Examining retail customer experience and the moderation effect of loyalty programmes
Lin, Zhibin
;
Bennett, Dag
- In:
International journal of retail & distribution management
42
(
2014
)
10
,
pp. 929-947
Persistent link: https://www.econbiz.de/10010422006
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