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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Mobile Anwendung"
~subject:"United States"
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Brand image
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Event marketing
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Event-Marketing
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International journal of retail & distribution management
Journal of travel and tourism marketing
International journal of sport management and marketing : IJSMM
6
Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
6
Journal of advertising research
4
Tourism management perspectives : TMP
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
International journal of event and festival management
3
Journal of hospitality marketing & management
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of business economics and management
2
Journal of business research : JBR
2
Journal of destination marketing & management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of vacation marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Memorable customer experiences : a research anthology
2
Sport, Business and Management : an international journal ; SBM
2
Tourism management : research, policies, practice
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
Achieving excellence in stakeholder management
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied financial economics letters
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business process management workshops : BPM 2007 international workshops, BPI, BPD, CBP, ProHealth, RefMod, semantics4ws, Brisbane, Australia, September 24, 2007 ; revised selected papers
1
DUV / Wirtschaftswissenschaft
1
Discussion paper series / Harvard Institute of Economic Research
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European Sport management quarterly : ESMQ
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ECONIS (ZBW)
8
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date (oldest first)
1
Children's experiences and parents' perceptions of retailers' mobile applications
Muzellec, Laurent
;
Feenstra, Florence
;
Faultrier, …
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1118-1131
Persistent link: https://www.econbiz.de/10011640056
Saved in:
2
Measuring the effects of event sponsorship : theoretical frameworks and image transfer models
Abreu Novais, Margarida
;
Arcodia, Charles
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 308-334
Persistent link: https://www.econbiz.de/10009775413
Saved in:
3
Dramatizing an event through a promotional film : testing image effects
Mathisen, Line
;
Prebensen, Nina K.
- In:
Journal of travel and tourism marketing
30
(
2013
)
7/8
,
pp. 672-689
Persistent link: https://www.econbiz.de/10010246311
Saved in:
4
Residents' participation in events, events image, and destination image : a correspondence analysis
Valle, Partrícia Oom do
;
Mendes, Júlio
;
Guerreiro, Manuela
- In:
Journal of travel and tourism marketing
29
(
2012
)
7/8
,
pp. 647-664
Persistent link: https://www.econbiz.de/10009710126
Saved in:
5
Do shopping events promote retail brands?
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
Saved in:
6
Determining the factors affecting the memorable nature of travel experiences
Kim, Jong-hyeong
- In:
Journal of travel and tourism marketing
27
(
2010
)
8
,
pp. 780-796
Persistent link: https://www.econbiz.de/10008842513
Saved in:
7
Psychographic characteristics affecting behavioral intentions towards pop-up retail
Kim, Hyejeong
;
Fiore, Ann Marie
;
Niehm, Linda S.
; …
- In:
International journal of retail & distribution management
38
(
2010
)
2/3
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003964427
Saved in:
8
Benefit segmentation of visitors to a rural community-based festival
Li, Mimi
;
Huang, Zhuowei
;
Cai, Liping A.
- In:
Journal of travel and tourism marketing
26
(
2009
)
5/6
,
pp. 585-598
Persistent link: https://www.econbiz.de/10003891988
Saved in:
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