//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of retail & distribution management"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
Markenartikel
19
Brand management
17
Consumer behaviour
17
Konsumentenverhalten
17
Markenführung
17
Brand image
12
Markenimage
12
Handelsmarke
11
Store brand
11
Einzelhandel
9
Retail trade
9
Beziehungsmarketing
3
Packaging
3
Relationship marketing
3
Store brands
3
Brand equity
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Perceived quality
2
Private label
2
Verpackung
2
Advertising effects
1
Attachment
1
Attitude
1
Brand association
1
Brand attachment
1
Brand attitude
1
Brand awareness
1
Brand loyalty
1
Brand power
1
Brand preference
1
Brand trust
1
Children
1
Children's brand name memorization
1
Competition
1
Confidence
1
Consumers
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
18
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Language
All
English
19
Author
All
Ahlert, Dieter
1
Bezaz, Nora
1
Brun, Alessandro
1
Calvo-Porral, Cristina
1
Cervellon, Marie-Cécile
1
Chen, Shaoshan
1
Cliquet, Gérard
1
Collins, Alan M.
1
Coudriet, Rachael
1
Diallo, Mbaye Fall
1
Frasquet Deltoro, Marta
1
George, Richard G.
1
Glynn, Mark S.
1
Grewe, Gundula
1
Gómez-Suárez, Mónica
1
Hooker, Neal H.
1
Jara, Magali
1
Kaswengi, Joseph
1
Loureiro, Sandra Maria Correia
1
Lévy Mangin, Jean-Pierre
1
Mohd Suki, Norazah
1
Mollá Descals, Alejandro
1
Moretto, Antonella
1
Muruganantham, G.
1
Nicolau-Gonzalbez, Juan-Luis
1
Olbrich, Rainer
1
Parsons, Andrew G.
1
Priyadharshini, K.
1
Quinones, Myriam
1
Robert, Isabelle
1
Rosmala, Yuli
1
Ruiz-Molina, Maria Eugenia
1
Salnikova, Ekaterina
1
Sasmita, Jumiati
1
Sellers Rubio, Ricardo
1
Shergill, Gurvinder S.
1
Stanton, John L.
1
Wang, Edward S. T.
1
Wiley, James B.
1
Yagüe Guillén, María Jésus
1
more ...
less ...
Published in...
All
International journal of retail & distribution management
The journal of brand management : an international journal
289
Journal of business research : JBR
272
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
58
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
2
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
3
Mavens' price and non-price on-pack extrinsic cue search behaviours : implications for store brands
Collins, Alan M.
;
George, Richard G.
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 689-710
Persistent link: https://www.econbiz.de/10011775687
Saved in:
4
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
5
A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali
;
Cliquet, Gérard
;
Robert, Isabelle
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
Saved in:
6
What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall
;
Kaswengi, Joseph
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
Saved in:
7
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
8
Relationship of product claims between private label and national brands : the influence of private label penetration
Stanton, John L.
;
Wiley, James B.
;
Hooker, Neal H.
; …
- In:
International journal of retail & distribution management
43
(
2015
)
9
,
pp. 815-830
Persistent link: https://www.econbiz.de/10011456576
Saved in:
9
Young consumers' insights on brand equity : effects of brand association, brand loyalty, brand awarness, and brand image
Sasmita, Jumiati
;
Mohd Suki, Norazah
- In:
International journal of retail & distribution management
43
(
2015
)
3
,
pp. 276-292
Persistent link: https://www.econbiz.de/10011300317
Saved in:
10
Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo
;
Nicolau-Gonzalbez, Juan-Luis
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->