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~isPartOf:"International journal of selection and assessment"
~isPartOf:"The journal of product & brand management"
~isPartOf:"The journal of services marketing"
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HR marketing
17
Personalmarketing
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International journal of selection and assessment
The journal of product & brand management
The journal of services marketing
SpringerLink / Bücher
44
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
29
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Human resource management
15
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
12
Personalwirtschaft : das Magazin für den Job HR
12
Employer brand management : Arbeitgebermarken aufbauen und steuern
11
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
11
The journal of brand management : an international journal
11
Springer eBook Collection
10
War for Talents : Erfolgsfaktoren im Kampf um die Besten
10
essentials
10
European journal of marketing : EJM
9
The international journal of human resource management
9
BestMasters
8
Business horizons
8
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
8
Research
8
Employer branding for competitive advantage : models and implementation strategies
7
European management journal
7
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
7
Journal of business and psychology
7
Journal of business research : JBR
7
Wirtschaftspsychologie aktuell : Zeitschrift für Personal und Management
7
Administrative Sciences : open access journal
6
Global business review
6
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
6
Personalführung : das DGFP Magazin für das Personalmanagement
6
Essentials
5
Innovations and challenges in human resource management for HR4.0
5
International journal of hospitality management
5
International journal of organizational analysis
5
Journal of vocational behavior
5
Rekrutierung in einer zukunftsorientierten Arbeitswelt : HR-Aufgaben optimal vernetzen
5
The IUP journal of brand management : IJBRM
5
Academy of Management journal : AMJ
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ECONIS (ZBW)
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1
Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
2
Take heed of those you reject : a candidate's view of employer reputation
Chen, Shuai
;
Wang, Weiwen
;
Zhou, Juan
;
Zhang, Shuyue
; …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 305-315
Persistent link: https://www.econbiz.de/10013552959
Saved in:
3
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
4
Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K.
;
Lievens, Filip
;
Srivastava, Mukta
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1196-1221
Persistent link: https://www.econbiz.de/10013429181
Saved in:
5
Internal market orientation determinants of employee brand enactment
Boukis, Achilleas
;
Gounaris, Spiros
;
Lings, Ian
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 690-703
Persistent link: https://www.econbiz.de/10011801482
Saved in:
6
Applicant reactions to selection events : four studies into the role of attributional style and fairness perceptions
Schinkel, Sonja
;
Van Vianen, Annelies E. M.
;
Ryan, Ann Marie
- In:
International journal of selection and assessment
24
(
2016
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10011531932
Saved in:
7
Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina
;
Manzhynski, Siarhei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
Saved in:
8
Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
9
A holistic management tool for measuring internal marketing activities
Huang, Yu-Ting
;
Rundle-Thiele, Sharyn
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 571-584
Persistent link: https://www.econbiz.de/10011418370
Saved in:
10
A tailored policy-capturing study on PO fit perceptions : the ascendancy of attractive over aversive fit
Goede, Marije E. E. de
;
Van Vianen, Annelies E. M.
; …
- In:
International journal of selection and assessment
21
(
2013
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10009725173
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