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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Athletes"
~subject:"Consumer behaviour"
~subject:"Sports marketing"
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Search: subject_exact:"Werbung mit Prominenten"
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Advertising effects
Athletes
Consumer behaviour
Sports marketing
Celebrity endorsement
44
Celebrity-Werbung
44
Werbewirkung
26
Konsumentenverhalten
23
Brand image
13
Markenimage
13
Sportler
11
USA
9
United States
9
Brand management
8
Markenführung
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Reputation
6
celebrity endorsement
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Psychology of advertising
5
Social Web
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Social web
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Werbepsychologie
5
Sportmarketing
4
Beziehungsmarketing
3
Cognition
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Credibility
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Endorsement
3
Glaubwürdigkeit
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India
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Indien
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Internet marketing
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Kognition
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Online-Marketing
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Relationship marketing
3
Advertising
2
Brand
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Brand extension
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Brand loyalty
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Consumer motivation
2
Experiment
2
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Article
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English
38
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Ko, Yong Jae
3
Roy, Subhadip
3
Bailey, Ainsworth Anthony
2
Fleck, Nathalie
2
Ilicic, Jasmina
2
Kim, Taehee
2
Koo, Jakeun
2
Mishrab, Aditya Shankar
2
Webster, Cynthia M.
2
Addis, Michela
1
Arai, Akiko
1
Arnold, Mark J.
1
Astous, Alain d'
1
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1
Bauer, Brittney C.
1
Boeuf, Benjamin
1
Brigham, Christopher
1
Carrilat, François A.
1
Chang, Kyungro
1
Chang, Yonghwan
1
Chang, Yongwan
1
Chen, Chen-yueh
1
Cheng, Li-Keng
1
Cho, Hichang
1
Choi, Sejung Marina
1
Christianis, Haralambos
1
Chung, Siyoung
1
Crespo, Cátia Fernandes
1
D'Ambrogio, Simone
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Ekinci, Yuksel
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Ferreira, Alcina Gaspar
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Fong, Candy P. S.
1
Gazley, Aaron
1
Hamilton Rice, Dan
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Holbrook, Morris B.
1
Hsiao, Chia-lin
1
Hur, Youngjin
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Johnson, Clark D.
1
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International journal of sports marketing & sponsorship
Psychology & marketing
Journal of business research : JBR
19
Journal of promotion management : JPM
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of promotion management : innovations in planning and applied research
12
Journal of marketing communications
11
Journal of retailing and consumer services
10
The journal of product & brand management
10
Journal of advertising research
9
Journal of marketing management : MM
8
Journal of global marketing
7
The journal of brand management : an international journal
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Marketing letters : a journal of research in marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Young consumers : insight and ideas for responsible marketers
6
European journal of marketing : EJM
5
Global business review
5
Journal of advertising : official publication of the American Academy of Advertising
5
Celebrity, convergence and transformation
4
International review on public and non-profit marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of Indian culture and business management
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
Journal of current issues and research in advertising
3
Journal of customer behaviour
3
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ECONIS (ZBW)
38
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1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
3
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
4
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
5
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
6
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
7
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
8
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
9
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
10
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
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