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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Brand extension"
~subject:"Sportveranstaltung"
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Search: subject:"Brand"
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Brand extension
Sportveranstaltung
Brand management
90
Markenführung
90
Brand image
77
Markenimage
77
Sportmarketing
70
Sports marketing
70
Consumer behaviour
64
Konsumentenverhalten
64
Professional sports
44
Profisport
44
Sport
31
Sports
31
Football
24
Fußball
24
Athletes
22
Sponsoring
22
Sportler
22
Sponsorship
21
Advertising effects
19
Brand
19
Markenartikel
19
Werbewirkung
19
Sport event
17
Sport organization
15
Sportorganisation
15
Internet marketing
13
Online-Marketing
13
Social Web
12
Social web
12
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12
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12
Ball game
11
Ballsport
11
Personality psychology
11
Persönlichkeitspsychologie
11
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
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26
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26
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26
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2
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English
26
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Walsh, Patrick
5
Baker, Thomas A., III.
2
Lim, Choong Hoon
2
Pedersen, Paul M.
2
Rocha, Claudio
2
Ross, Stephen D.
2
Abdolmaleki, Hossein
1
Babaei, Mehdi
1
Bauman, Lois
1
Biscaia, Rui
1
Blaszka, Matthew
1
Boronczyk, Felix
1
Bradbury, Trish
1
Braunstein-Minkove, Jessica R.
1
Breuer, Christoph
1
Byon, Kevin K.
1
Catley, Bevan
1
Chalip, Laurence Hilmond
1
Chanavat, Nicolas
1
Chang, Kyungro
1
Chien, Chih-I. James
1
Cho, Sungho
1
Clavio, Galen
1
Desbordes, Michel
1
Dickson, Geoff
1
Funk, Dan
1
Fyrberg, Anna
1
Gloria Wu, D.
1
Greenwell, Chris
1
Hwang, Hansol
1
Inoue, Yuhei
1
Kaplanidou, Kyriaki
1
Kim, Jeeyoon
1
Kim, Taehee
1
Kim, Yongjae
1
Koo, Jakeun
1
Koo, Sung Keun
1
Lee, Minkyo
1
Lee, Seungbum
1
Lee, Yohan
1
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Published in...
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International journal of sports marketing & sponsorship
Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of brand management : an international journal
29
Journal of business research : JBR
27
The journal of product & brand management
21
Psychology & marketing
19
European journal of marketing : EJM
13
European Sport management quarterly : ESMQ
11
International journal of sport management and marketing : IJSMM
11
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
Sport management review
8
SpringerLink / Bücher
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
6
Research
6
The IUP journal of brand management : IJBRM
6
Innovatives Markenmanagement
5
Journal of strategic marketing
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
5
Marketing letters : a journal of research in marketing
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business and globalisation : IJBG
4
International journal of hospitality management
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Reihe: Marketing : MAR
4
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ECONIS (ZBW)
26
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26
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1
How corporate social responsibility and social identities lead to corporate
brand
equity : an evaluation in the context of sport teams as
brand
extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
2
Antecedents of the attitude toward the athlete celebrities' human
brand
extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
3
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
4
Host country
brand
image and political consumerism : the case of Russia 2018 FIFA World Cup
Rocha, Claudio
;
Wyse, Fiona
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10012597289
Saved in:
5
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
6
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
7
The impact of
brand
-event fit in virtual advertising on sport television viewers’
brand
attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
8
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
9
Game play and the effectiveness of sponsor signage : visual attention to
brand
messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
10
Examining the use of professional sport teams as a
brand
extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
Saved in:
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