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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Sportveranstaltung"
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Brand extension
Konsumentenverhalten
Sportveranstaltung
Brand management
44
Markenführung
44
Consumer behaviour
35
Brand image
34
Markenimage
34
Sportmarketing
31
Sports marketing
31
Professional sports
20
Profisport
20
Sport
17
Sports
17
Advertising effects
12
Football
12
Fußball
12
Sponsoring
12
Werbewirkung
12
Sponsorship
11
Brand
10
Markenartikel
10
Athletes
9
Sportler
9
Internet marketing
8
Online-Marketing
8
Celebrity endorsement
7
Celebrity-Werbung
7
Sport event
7
Sport organization
7
Sportorganisation
7
Beziehungsmarketing
6
Relationship marketing
6
Social Web
6
Social web
6
Personality psychology
5
Persönlichkeitspsychologie
5
Brand equity
4
Marketing
4
Netherlands
4
Niederlande
4
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25
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1
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Article
40
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40
Aufsatz in Zeitschrift
40
Case study
1
Fallstudie
1
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English
40
Author
All
Hyde, Kenneth
2
Schwarzenberger, Veronika
2
Williams, Antonio S.
2
Abdolmaleki, Hossein
1
Aiken, K. Damon
1
Almeida, Victor
1
Altaf, Hussain
1
Anagnostopoulos, Christos
1
Babaei, Mehdi
1
Baena, Verónica
1
Bang, Hyejin
1
Bauman, Lois
1
Boronczyk, Felix
1
Bradbury, Trish
1
Breuer, Christoph
1
Brison, Natasha
1
Calapez, André
1
Campbell, Richard M.
1
Catley, Bevan
1
Chadwick, Simon
1
Chanavat, Nicolas
1
Chang, Kyungro
1
Channa, Nisar Ahmed
1
Cheng, Li Keng
1
Chiu, Weisheng
1
Crespo, Cátia Fernandes
1
Dees, Windy
1
Desbordes, Michel
1
Dickson, Geoff
1
Ferreira, Alcina Gaspar
1
Fransen, Marieke L.
1
Funk, Dan
1
Fyrberg, Anna
1
Gao, Ying
1
Ghumro, Niaz Hussain
1
Giroux, Marilyn
1
Heo, Yoon
1
Huang, Haiyan
1
Huang, Hsien-Long
1
Hwang, Yongjin
1
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Published in...
All
International journal of sports marketing & sponsorship
Journal of business research : JBR
556
Journal of retailing and consumer services
395
The journal of brand management : an international journal
336
The journal of product & brand management
322
Psychology & marketing
169
Asia Pacific journal of marketing and logistics
126
International journal of hospitality management
112
European journal of marketing : EJM
110
Journal of marketing communications
106
Journal of fashion marketing and management
94
Journal of international consumer marketing
93
Marketing intelligence & planning
81
The journal of consumer marketing
81
International journal of consumer studies
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
Journal of marketing
77
International journal of advertising : the review of marketing communications
76
Journal of strategic marketing
73
Marketing letters : a journal of research in marketing
72
SpringerLink / Bücher
72
International marketing review
70
Journal of consumer research : JCR ; an interdisciplinary bimonthly
70
Journal of global marketing
70
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
68
Journal of marketing management : MM
68
Cogent business & management
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
64
Journal of the Academy of Marketing Science
64
International journal of advertising : the quarterly review of marketing communications
61
International journal of internet marketing and advertising : IJIMA
59
Journal of travel and tourism marketing
59
Journal of marketing research : JMR
53
The IUP journal of brand management : IJBRM
52
Journal of Islamic marketing
51
International journal of retail & distribution management
50
Journal of international marketing
49
Journal of retailing
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
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ECONIS (ZBW)
40
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40
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1
The impact of
brand
attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
2
Online posting intention : do the social communication and
brand
equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
3
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
4
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
5
Effects of in-game
brand
congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
6
Antecedents of the attitude toward the athlete celebrities' human
brand
extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
7
Once upon a time : using
brand
stories to sell signature sneakers
Williams, Antonio
;
Heo, Yoon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 950-966
Persistent link: https://www.econbiz.de/10014430858
Saved in:
8
Continuance intention in running apps : the moderating effect of relationship norms
Cheng, Li Keng
;
Huang, Hsien-Long
;
Lai, Ching-Chi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 132-154
Persistent link: https://www.econbiz.de/10012797845
Saved in:
9
When sports sponsorship incurs
brand
risk : the roles of team performance,
brand
familiarity and team identification
Yuan, Shaofeng
;
Gao, Ying
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10013370491
Saved in:
10
How best to measure connection to a team : team identification,
brand
attitude/loyalty, consumer lifestyle or interest level?
Trail, Galen
;
Bang, Hyejin
;
Dees, Windy
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 227-247
Persistent link: https://www.econbiz.de/10014505024
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