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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand extension"
~subject:"Sportveranstaltung"
~subject:"Werbewirkung"
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Search: subject:"Brand"
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Brand extension
Sportveranstaltung
Werbewirkung
Brand management
44
Markenführung
44
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
34
Markenimage
34
Sportmarketing
31
Sports marketing
31
Professional sports
20
Profisport
20
Sport
17
Sports
17
Advertising effects
12
Football
12
Fußball
12
Sponsoring
12
Sponsorship
11
Brand
10
Markenartikel
10
Athletes
9
Sportler
9
Internet marketing
8
Online-Marketing
8
Celebrity endorsement
7
Celebrity-Werbung
7
Sport event
7
Sport organization
7
Sportorganisation
7
Beziehungsmarketing
6
Relationship marketing
6
Social Web
6
Social web
6
Personality psychology
5
Persönlichkeitspsychologie
5
Brand equity
4
Marketing
4
Netherlands
4
Niederlande
4
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1
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1
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English
18
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All
Kim, Taehee
2
Abdolmaleki, Hossein
1
Arai, Akiko
1
Babaei, Mehdi
1
Bauman, Lois
1
Boronczyk, Felix
1
Bradbury, Trish
1
Breuer, Christoph
1
Catley, Bevan
1
Chanavat, Nicolas
1
Chang, Kyungro
1
Chang, Yongwan
1
Crespo, Cátia Fernandes
1
DeGaris, Larry
1
Desbordes, Michel
1
Dickson, Geoff
1
Ferreira, Alcina Gaspar
1
Funk, Dan
1
Fyrberg, Anna
1
Hwang, Yongjin
1
Kinney, Lance
1
Ko, Yong Jae
1
Koo, Jakeun
1
Lee, Jung-Gyo
1
Lee, Yohan
1
Leng, Ho Keat
1
McDaniel, Stephen R.
1
Mendes, Cédric
1
Mischler, Sarah
1
Mohammadi, Sardar
1
Mondt, Ali B.
1
Morse, Alan
1
Nagel, Mark S.
1
Nisbett, Gwen S.
1
Park, Jaejin
1
Pichot, Lilian
1
Robinson, Tom
1
Rumpf, Christopher
1
Schartel Dunn, Stephanie G.
1
Seo, Hyo Min
1
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Published in...
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International journal of sports marketing & sponsorship
Journal of business research : JBR
91
International journal of advertising : the quarterly review of marketing communications
69
International journal of advertising : the review of marketing communications
60
Journal of marketing communications
56
The journal of product & brand management
56
The journal of brand management : an international journal
55
Psychology & marketing
54
Journal of advertising research
46
Journal of advertising : official publication of the American Academy of Advertising
45
Journal of promotion management : JPM
40
Journal of retailing and consumer services
31
European journal of marketing : EJM
30
SpringerLink / Bücher
29
Journal of promotion management : innovations in planning and applied research
25
Marketing : ZFP ; journal of research and management
24
International journal of internet marketing and advertising : IJIMA
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Sport marketing quarterly : preferred journal of the Sport Marketing Association
22
Marketing letters : a journal of research in marketing
21
Journal of the Academy of Marketing Science
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Asia Pacific journal of marketing and logistics
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of marketing research : JMR
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of marketing management : MM
16
International journal of hospitality management
15
Journal of marketing
15
Marketing intelligence & planning
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Research
15
European Sport management quarterly : ESMQ
13
Gabler Edition Wissenschaft / Marken- und Produktmanagement
13
International journal of sport management and marketing : IJSMM
13
The journal of consumer marketing
13
Journal of strategic marketing
12
Journal of global marketing
11
Journal of international consumer marketing
11
The IUP journal of brand management : IJBRM
11
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ECONIS (ZBW)
18
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1
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10
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18
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1
The impact of
brand
attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
2
Effects of in-game
brand
congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
3
Antecedents of the attitude toward the athlete celebrities' human
brand
extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
4
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
5
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and
brand
perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
6
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
7
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
8
Investigating the different congruence effects on sports sponsor
brand
equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
9
Game play and the effectiveness of sponsor signage : visual attention to
brand
messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
10
The impact of celebrity-advertising context congruence on the effectiveness of
brand
image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
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