//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand management"
~subject:"Marketingmanagement"
~subject:"Sportorganisation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sponsorship"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Marketingmanagement
Sportorganisation
Sponsoring
54
Sponsorship
54
Sportmarketing
32
Sports marketing
32
Sport
30
Sports
30
Consumer behaviour
18
Konsumentenverhalten
18
Professional sports
18
Profisport
18
Football
14
Fußball
14
Sport event
13
Sportveranstaltung
13
Sport organization
11
Advertising effects
10
Markenführung
10
Werbewirkung
10
USA
6
United States
6
Internet marketing
5
Motorsport
5
Online-Marketing
5
Brand image
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Markenimage
4
Netherlands
4
Niederlande
4
Sports economics
4
Sportökonomik
4
Arbeitsgruppe
3
Brand
3
Börsenkurs
3
Markenartikel
3
Marketing management
3
Psychology of advertising
3
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Interview
1
Language
All
English
20
Author
All
Biscaia, Rui
2
Mohammadi, Sardar
2
Ross, Stephen
2
Abdolmaleki, Hossein
1
Babaei, Mehdi
1
Beasley, Fred
1
Beek, Remco
1
Beissel, Adam S.
1
Boronczyk, Felix
1
Braunstein, Jessica R.
1
Breuer, Christoph
1
Bukstein, Scott
1
Correia, Abel
1
Derom, Inge
1
Dickson, Geoff
1
Fransen, Marieke L.
1
Funk, Dan
1
Gao, Ying
1
Gill, Matthew
1
Gilson, Richard L.
1
Harrison, C. Keith
1
Havard, Cody T.
1
Heo, Jun
1
Herold, David Martin
1
Inoue, Yuhei
1
Irwin, Richard L.
1
Kim, Doyeop
1
Koo, Gi-Yong
1
Lacey, Russell
1
Leng, Ho Keat
1
Levin, Aron M.
1
Muntinga, Daan G.
1
Newman, Joshua I.
1
O'Connell, Jim
1
Palmer, Karen
1
Pansari, Anita
1
Plewa, Carolin
1
Rines, Simon
1
Rompay, Thomas J. L. van
1
Rosado, António
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
17
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
Journal of business research : JBR
14
Journal of sport management : the official journal of the North American Society of Sport Management
14
International journal of sport management and marketing : IJSMM
13
Sport management review
9
Journal of strategic marketing
7
SpringerLink / Bücher
7
Journal of advertising research
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of promotion management : innovations in planning and applied research
5
The journal of product & brand management
5
European Sport management quarterly : ESMQ
4
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Innovatives Markenmanagement
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Economics
3
Strategic Direction
3
The journal of business & industrial marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Die Ökonomie des Sports in den Medien
2
Diskussionsarbeit
2
Europäische Hochschulschriften / 5
2
Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sport finance
2
Journal for global business advancement : JGBA
2
Journal of customer behaviour
2
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
Herold, David Martin
;
Harrison, C. Keith
;
Bukstein, Scott
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10014232446
Saved in:
2
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
3
Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Beek, Remco
;
Van Hoecke, Jo
;
Derom, Inge
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10014331530
Saved in:
4
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
5
When sports sponsorship incurs brand risk : the roles of team performance, brand familiarity and team identification
Yuan, Shaofeng
;
Gao, Ying
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10013370491
Saved in:
6
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
7
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
8
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
9
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
10
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->