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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Markenimage"
~subject:"Social media"
~type:"article"
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Markenimage
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Consumer behaviour
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Bozman, Carl S.
1
Brison, Natasha
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Crespo, Cátia Fernandes
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Ferreira, Alcina Gaspar
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of sport management and marketing : IJSMM
7
Journal of sport management : the official journal of the North American Society of Sport Management
6
Sport management review
4
Journal of business research : JBR
2
Psychology & marketing
2
Sport, Business and Management : an international journal ; SBM
2
Business horizons
1
DBS business review : an international academic collaboration
1
Global business review
1
International journal of advertising : the review of marketing communications
1
Journal of marketing communications
1
Journal of service theory and practice : JSTP
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Market : review for marketing theory and practice
1
Organizations and markets in emerging economies
1
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
1
The journal of business & industrial marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
3
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
4
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
5
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
6
Mary Ann to her Ginger : comparing the extended brand identity of two elite female athletes
Lobpries, Jami
;
Brison, Natasha
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10011821753
Saved in:
7
Intangible and tangible value : brand equity benefits associated with collegiate athletics
Bozman, Carl S.
;
Friesner, Dan
;
McPherson, Matthew Q.
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 261-284
Persistent link: https://www.econbiz.de/10011482391
Saved in:
8
The effects of endorsement strength and celbrity-product match on the evaluation of a sports-related product : the role of product involvement
Lee, Jung-Gyo
;
Park, Jaejin
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010489101
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