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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Data Mining"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
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Search: subject_exact:"Mundpropaganda"
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Data Mining
Internet marketing
Internet
Online-Handel
Viral marketing
125
Virales Marketing
125
Social Web
78
Social web
78
Consumer behaviour
72
Konsumentenverhalten
72
Online-Marketing
63
Online retailing
35
word of mouth
25
online reviews
23
social media
22
E-commerce
21
Electronic Commerce
21
user-generated content
18
Advertising effects
12
Data mining
12
Werbewirkung
12
Social network
11
Soziales Netzwerk
11
Advertising
10
Personalisierung
10
Personalization
10
Werbung
10
Beziehungsmarketing
9
Relationship marketing
9
Social relations
9
Soziale Beziehungen
9
advertising
9
social networks
9
Customer integration
8
Kundenintegration
8
electronic word of mouth
8
online word of mouth
8
Digital platform
6
Digitale Plattform
6
online word-of-mouth
6
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79
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Fossen, Beth L.
3
Gopinath, Shyam
3
Proserpio, Davide
3
Schweidel, David A.
3
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Duan, Wenjing
2
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Narayan, Vishal
2
Ofek, Elie
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Achlada, Chara
1
Agarwal, Ritu
1
Albuquerque, Paulo
1
Alturas, Bráulio
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Averbeck, Joshua M.
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Basu, Rituparna
1
Becker, Kip
1
Bell, David R.
1
Ben Saad, Sihem
1
Bendle, Neil T.
1
Boh, Wai Fong
1
Burtch, Gordon
1
Butt, Athar Hameed
1
Cao, Zike
1
Carson, Steve
1
Chae, Inyoung
1
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International journal of technology marketing : IJTMkt
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
84
International journal of hospitality management
59
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Tourism management : research, policies, practice
38
Information systems research : ISR
35
Electronic commerce research
32
Journal of marketing communications
31
International journal of contemporary hospitality management
24
Journal of hospitality marketing & management
24
Journal of electronic commerce research : JECR
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of internet commerce
21
International journal of electronic marketing and retailing : IJEMR
20
International journal of advertising : the review of marketing communications
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of marketing
18
Psychology & marketing
18
Journal of travel and tourism marketing
17
International journal of advertising : the quarterly review of marketing communications
15
Journal of promotion management : innovations in planning and applied research
15
International journal of consumer studies
14
International journal of electronic commerce : IJEC
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising research
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
The journal of product & brand management
13
European journal of marketing : EJM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Marketing letters : a journal of research in marketing
11
Technological forecasting & social change : an international journal
11
Business horizons
10
Journal of consumer marketing
10
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ECONIS (ZBW)
79
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61
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
62
The paradoxes of word of mouth in electronic commerce
Lin, Zhijie
;
Heng, Cheng Suang
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 246-284
Persistent link: https://www.econbiz.de/10011491578
Saved in:
63
Digital natives or digital immigrants? The impact of user characteristics on online trust
Hoffmann, Christian
;
Lutz, Christoph
;
Meckel, Miriam
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 138-171
Persistent link: https://www.econbiz.de/10011585065
Saved in:
64
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
65
Advice from creative xonsumers : a study of online hotel reviews
Lee, Linda W.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10010398824
Saved in:
66
Market dynamics and user-generated content about tablet computers
Wang, Xin
;
Mai, Feng
;
Chiang, Roger H. L.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 449-458
Persistent link: https://www.econbiz.de/10010370697
Saved in:
67
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
68
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
69
Credibility of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.
;
Averbeck, Joshua M.
;
Zhang, Zhu
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
Saved in:
70
A test of two models of value creation in virtual communities
Porter, Constance Elise
;
Devaraj, Sarv
;
Sun, Daewon
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
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