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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Data Mining"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
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Search: subject_exact:"Mundpropaganda"
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Viral marketing
125
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Consumer behaviour
72
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72
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63
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35
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Fossen, Beth L.
3
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Proserpio, Davide
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Schweidel, David A.
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Bapna, Ravi
2
Benbasat, Izak
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Cenfetelli, Ronald T.
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Duan, Wenjing
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Albuquerque, Paulo
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International journal of technology marketing : IJTMkt
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
84
International journal of hospitality management
59
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Tourism management : research, policies, practice
38
Information systems research : ISR
35
Electronic commerce research
32
Journal of marketing communications
31
International journal of contemporary hospitality management
24
Journal of hospitality marketing & management
24
Journal of electronic commerce research : JECR
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of internet commerce
21
International journal of electronic marketing and retailing : IJEMR
20
International journal of advertising : the review of marketing communications
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of marketing
18
Psychology & marketing
18
Journal of travel and tourism marketing
17
International journal of advertising : the quarterly review of marketing communications
15
Journal of promotion management : innovations in planning and applied research
15
International journal of consumer studies
14
International journal of electronic commerce : IJEC
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising research
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
The journal of product & brand management
13
European journal of marketing : EJM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Marketing letters : a journal of research in marketing
11
Technological forecasting & social change : an international journal
11
Business horizons
10
Journal of consumer marketing
10
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1
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
2
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
3
Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Zhang, Zelin
;
Yang, Kejia
;
Zhang, Jonathan Z.
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2339-2360
Persistent link: https://www.econbiz.de/10014305408
Saved in:
4
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
5
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
6
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
7
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
8
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
9
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
10
Online shopping during the Covid-19 crisis : the impact of anthropomorphic virtual agents on consumers' psychological states
Ben Saad, Sihem
;
Choura, Fatma
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 27-49
Persistent link: https://www.econbiz.de/10013258232
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