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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Internet
Online-Handel
Viral marketing
125
Virales Marketing
125
Social Web
78
Social web
78
Consumer behaviour
72
Konsumentenverhalten
72
Online-Marketing
63
Online retailing
35
word of mouth
25
online reviews
23
social media
22
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21
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21
user-generated content
18
Advertising effects
12
Data Mining
12
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10
Personalisierung
10
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advertising
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social networks
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Customer integration
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electronic word of mouth
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online word of mouth
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Fossen, Beth L.
3
Gopinath, Shyam
3
Proserpio, Davide
3
Schweidel, David A.
3
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Duan, Wenjing
2
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Ofek, Elie
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Achlada, Chara
1
Agarwal, Ritu
1
Albuquerque, Paulo
1
Alturas, Bráulio
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Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Averbeck, Joshua M.
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Bardhan, Indranil R.
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Basu, Rituparna
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Cao, Zike
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International journal of technology marketing : IJTMkt
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
82
Journal of retailing and consumer services
56
International journal of hospitality management
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
40
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Information systems research : ISR
35
Tourism management : research, policies, practice
34
Journal of marketing communications
31
Electronic commerce research
28
International journal of contemporary hospitality management
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of electronic commerce research : JECR
22
Journal of hospitality marketing & management
22
Journal of internet commerce
21
International journal of electronic marketing and retailing : IJEMR
20
International journal of advertising : the review of marketing communications
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of marketing
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
International journal of advertising : the quarterly review of marketing communications
15
Journal of promotion management : innovations in planning and applied research
15
International journal of consumer studies
13
International journal of electronic commerce : IJEC
13
Journal of advertising research
13
The journal of product & brand management
13
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Business horizons
10
Journal of consumer marketing
10
Journal of retailing
10
Marketing letters : a journal of research in marketing
10
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ECONIS (ZBW)
76
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1
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
2
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
3
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
4
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
5
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
6
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
7
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
8
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
9
Online shopping during the Covid-19 crisis : the impact of anthropomorphic virtual agents on consumers' psychological states
Ben Saad, Sihem
;
Choura, Fatma
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 27-49
Persistent link: https://www.econbiz.de/10013258232
Saved in:
10
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
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