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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Lehrbuch"
~subject:"Marketing management"
~type:"article"
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Search: subject:"IMPLEMENTATION"
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Marketing management
Marketingmanagement
187
Consumer behaviour
41
Konsumentenverhalten
41
Beziehungsmarketing
23
Relationship marketing
23
Brand image
16
Internet marketing
16
Markenimage
16
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Kumar, V.
7
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4
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1
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International journal of technology marketing : IJTMkt
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
Lehrbuch
Journal of business research : JBR
318
Industrial marketing management : the international journal for industrial and high-tech firms
246
Journal of strategic marketing
189
European journal of marketing : EJM
128
Journal of marketing management : MM
116
Journal of marketing communications
101
The journal of business & industrial marketing
101
Journal of marketing
98
Journal of retailing and consumer services
78
Marketing intelligence & planning
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Management science : journal of the Institute for Operations Research and the Management Sciences
59
The journal of brand management : an international journal
59
The marketing review
48
Business horizons
47
Asia Pacific journal of marketing and logistics
45
Journal of advertising research
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of global marketing
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
International marketing review
39
Journal of business economics : JBE
39
The journal of product & brand management
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Psychology & marketing
35
Harvard business review : HBR
34
Journal of business ethics : JOBE
33
Journal of business-to-business marketing
30
Journal of retailing
30
European research studies
29
International review on public and non-profit marketing
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
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ECONIS (ZBW)
187
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1
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187
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1
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Yildirim, Gokhan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
3
Beyond text : marketing strategy in a world turned upside down
Wang, Xin
;
Bendle, Neil T.
;
Pan, Yinjie
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 939-954
Persistent link: https://www.econbiz.de/10015048039
Saved in:
4
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
5
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
6
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
7
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
8
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
9
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
10
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
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