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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Online-Handel"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Markenimage
Online-Handel
Viral marketing
17
Virales Marketing
17
Consumer behaviour
15
Konsumentenverhalten
15
Online-Marketing
11
Social Web
11
Social web
11
Online retailing
4
social media
4
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3
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3
Customer satisfaction
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Kundenzufriedenheit
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purchase intention
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social networks
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addiction
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customer satisfaction
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electronic word of mouth
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Basu, Rituparna
1
Becker, Kip
1
Ben Saad, Sihem
1
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1
Choura, Fatma
1
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Costa, Sara Morgado da
1
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Lee, Linda W.
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Moro, Sérgio
1
Mukherjee, Srabanti
1
Nobre, Helena
1
Rita, Paulo
1
Roldan-Gallego, Juan Sebastián
1
Roy, Gobinda
1
Saleh, Mahmoud Ibraheam
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
99
Journal of retailing and consumer services
64
International journal of hospitality management
58
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Information systems research : ISR
35
Journal of marketing communications
33
Tourism management : research, policies, practice
31
Electronic commerce research
29
Journal of hospitality marketing & management
27
Journal of management information systems : JMIS
27
International journal of contemporary hospitality management
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
The journal of product & brand management
24
Psychology & marketing
23
Journal of electronic commerce research : JECR
22
Journal of internet commerce
22
International journal of electronic marketing and retailing : IJEMR
20
Journal of marketing
20
International journal of advertising : the review of marketing communications
19
Journal of travel and tourism marketing
18
International journal of consumer studies
17
Journal of promotion management : innovations in planning and applied research
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising research
15
European journal of marketing : EJM
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Cogent business & management
13
International journal of electronic commerce : IJEC
13
Asia Pacific journal of marketing and logistics
12
The journal of brand management : an international journal
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
SpringerLink / Bücher
11
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ECONIS (ZBW)
13
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1
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
2
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
3
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
4
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
5
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
6
Online shopping during the Covid-19 crisis : the impact of anthropomorphic virtual agents on consumers' psychological states
Ben Saad, Sihem
;
Choura, Fatma
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 27-49
Persistent link: https://www.econbiz.de/10013258232
Saved in:
7
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
8
Effects of tourists' locus of attributions on tourists' online reviews
Saleh, Mahmoud Ibraheam
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10013359056
Saved in:
9
Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
;
Basu, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
Saved in:
10
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
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