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~isPartOf:"International journal of wine business research : IJWBR"
~subject:"Marketing management"
~subject:"Wine policy"
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International journal of wine business research : IJWBR
Wine Economics and Policy
9
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International journal of wine business research
4
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Successful social media and ecommerce strategies in the wine industry
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1
The entrepreneurial influence on winery market performance : a mediation perspective
Li, Huanmei
;
O'Connor, Allan
- In:
International journal of wine business research : IJWBR
29
(
2017
)
2
,
pp. 210-232
Persistent link: https://www.econbiz.de/10011750880
Saved in:
2
Strategic winery reputation management : exploring German wine guides
Dressler, Marc
- In:
International journal of wine business research : IJWBR
28
(
2016
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10011562723
Saved in:
3
A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie
;
Babin, Barry J.
;
Verghote, Caroline
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
Saved in:
4
Website quality and internal business factors : an empirical investigation in the Italian wine industry
Galati, Antonino
;
Crescimanno, Maria
;
Tinervia, Salvatore
; …
- In:
International journal of wine business research : IJWBR
28
(
2016
)
4
,
pp. 308-326
Persistent link: https://www.econbiz.de/10011641644
Saved in:
5
Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Hall, Daniel
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 134-153
Persistent link: https://www.econbiz.de/10011590141
Saved in:
6
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Saved in:
7
À votre santé - conceptualizing the AO typology for luxury wine and spirits
Paschen, Jeannette
;
Paschen, Ulrich
;
Kietzmann, Jan Henrik
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 170-186
Persistent link: https://www.econbiz.de/10011590150
Saved in:
8
Business dynamics of on-premise wine trade: cases from South Korea
Hwang, Jeeah
;
Kunc, Martin
- In:
International journal of wine business research : IJWBR
27
(
2015
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011477520
Saved in:
9
Terroir in the media : the poetry of people, place and palate
Spielmann, Nathalie
;
Jolly, Sylvie
;
Parisot, Fabrice
- In:
International journal of wine business research : IJWBR
26
(
2014
)
3
,
pp. 224-240
Persistent link: https://www.econbiz.de/10010421604
Saved in:
10
Website-reflected operating characteristics of wineries' wine clubs
Williamson, Nicholas C.
;
Bhadury, Joyendu
- In:
International journal of wine business research : IJWBR
26
(
2014
)
4
,
pp. 244-258
Persistent link: https://www.econbiz.de/10010462625
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