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~isPartOf:"International journal of wine business research : IJWBR"
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Marketing management
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International journal of wine business research : IJWBR
Journal of business research : JBR
339
Industrial marketing management : the international journal for industrial and high-tech firms
264
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Journal of strategic marketing
194
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The journal of brand management : an international journal
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ECONIS (ZBW)
28
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1
Social media : communication strategies, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
Saved in:
2
An exploration of Cava wineries : a resource-based approach
Alonso, Abel Duarte
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10011704094
Saved in:
3
Larger and better : examining how winery size and foreign investments interact with sustainability attitudes and practices
Spielmann, Nathalie
- In:
International journal of wine business research : IJWBR
29
(
2017
)
2
,
pp. 178-194
Persistent link: https://www.econbiz.de/10011750869
Saved in:
4
The entrepreneurial influence on winery market performance : a mediation perspective
Li, Huanmei
;
O'Connor, Allan
- In:
International journal of wine business research : IJWBR
29
(
2017
)
2
,
pp. 210-232
Persistent link: https://www.econbiz.de/10011750880
Saved in:
5
Strategic winery reputation management : exploring German wine guides
Dressler, Marc
- In:
International journal of wine business research : IJWBR
28
(
2016
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10011562723
Saved in:
6
Positioning fast moving luxury goods in a discount environment : how cue effects explain South African whisky prices
Priilaid, David
- In:
International journal of wine business research : IJWBR
28
(
2016
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10011562727
Saved in:
7
A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie
;
Babin, Barry J.
;
Verghote, Caroline
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
Saved in:
8
Crafting an iconic wine : the rise of "cult" Napa
Taplin, Ian M.
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011590133
Saved in:
9
Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Hall, Daniel
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 134-153
Persistent link: https://www.econbiz.de/10011590141
Saved in:
10
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
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