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~isPartOf:"International marketing : emerging markets"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Estimation"
~subject:"USA"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingstrategie"
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Estimation
USA
Unternehmenserfolg
Marketing management
107
Marketingmanagement
107
Marketing
25
Theorie
25
Theory
25
Deutschland
18
Germany
18
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
12
Firm performance
12
Relationship marketing
12
KMU
11
Market research
11
Marktforschung
11
SME
11
Strategisches Management
9
United States
9
Internet marketing
8
Marketing strategy
8
Online-Marketing
8
Brand management
7
Markenführung
7
B-to-B-Marketing
6
Business-to-business marketing
6
International marketing
6
Internationales Marketing
6
Marktsegmentierung
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Brand
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Großbritannien
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Innovation
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Lieferantenmanagement
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Harker, Michael
2
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Caemmerer, Barbara
1
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1
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1
Didonet, Simone Regina
1
Erwee, Ronel
1
Faßnacht, Martin
1
Fine, Monica B.
1
Finoti, Lucas
1
Gleason, Kimberly
1
González-Cruz, Tomás
1
Helgesen, Øyvind
1
Herrmann, Andreas
1
Lengler, Jorge
1
Lounsbury, John W.
1
Loveland, James M.
1
Martins, Tomás Sparano
1
Mensah, Priscilla
1
Merrilees, Bill
1
Meyer, Heather M.
1
Mullen, Michael
1
Nesset, Erik
1
Ng, Eric
1
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1
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1
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Pérez-Cabañero, Carmen
1
Rodrigues, Ana Paula
1
Sarmaniotis, Christos
1
Sibanda, Khutula
1
Smith, Darlene Brannigan
1
Sousa, Carlos M.
1
Thompson, Scott A.
1
Toaldo, Ana Maria
1
Tsiotsou, Rodoula H.
1
Ujah, Nacasius U.
1
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International marketing : emerging markets
Marketing intelligence & planning
Neue betriebswirtschaftliche Forschung : Nbf
Journal of business research : JBR
75
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of strategic marketing
34
Journal of marketing
25
The journal of business & industrial marketing
25
European journal of marketing : EJM
21
Journal of the Academy of Marketing Science
20
International marketing review
18
Journal of marketing management : MM
17
Cogent business & management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International business review : the official journal of the European International Business Academy
13
Journal of marketing communications
12
International entrepreneurship and management journal
11
Journal of advertising research
11
SpringerLink / Bücher
11
AMS review : official publication of the Academy of Marketing Science
10
Australasian marketing journal
10
International journal of hospitality management
10
Journal of global marketing
10
Harvard business review : HBR
9
Journal of business ethics : JOBE
9
Journal of business strategy
9
Journal of international marketing
9
Journal of marketing theory and practice
9
MSI reports : working paper series
9
The journal of brand management : an international journal
9
The journal of consumer marketing
9
Europäische Hochschulschriften / 5
8
International journal of business and globalisation : IJBG
8
International journal of economic perspectives : IJEP
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
Report / Marketing Science Institute
8
Journal of retailing and consumer services
7
Management international review : mir ; journal of international business
7
Management research review
7
Marketing letters : a journal of research in marketing
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
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ECONIS (ZBW)
23
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1
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10
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23
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1
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
2
Marketing spending and aftermarket performance of IPO firms
Fine, Monica B.
;
Gleason, Kimberly
;
Mullen, Michael
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 560-576
Persistent link: https://www.econbiz.de/10011723828
Saved in:
3
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
4
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
5
Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.
;
Thompson, Scott A.
;
Lounsbury, John W.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
Saved in:
6
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
7
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
8
The impact of internal and external market orientation on performance in local public organisations
Rodrigues, Ana Paula
;
Pinho, José Carlos
- In:
Marketing intelligence & planning
30
(
2012
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10009570866
Saved in:
9
Do family SME managers value marketing capabilities' contribution to firm performance?
Pérez-Cabañero, Carmen
;
González-Cruz, Tomás
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 116-142
Persistent link: https://www.econbiz.de/10009570970
Saved in:
10
Understanding the effects of market orientation and e-marketing on service performance
Tsiotsou, Rodoula H.
;
Vlachopoulou, Maria
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10009156912
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