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~isPartOf:"International marketing ; Vol. 1"
~isPartOf:"Journal of marketing management : MM"
~subject:"Betriebliche Wertschöpfung"
~subject:"Internationales Marketing"
~subject:"Marketingtheorie"
~subject:"Theorie"
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Betriebliche Wertschöpfung
Internationales Marketing
Marketingtheorie
Theorie
Marketing management
127
Marketingmanagement
127
Marketing
68
Consumer behaviour
28
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28
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23
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20
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16
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16
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O'Malley, Lisa
3
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2
Doherty, Anne Marie
2
Hunt, Shelby D.
2
Jaworski, Bernard J.
2
Lichrou, Maria
2
Patterson, Maurice
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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International marketing ; Vol. 1
Journal of marketing management : MM
SpringerLink / Bücher
117
Europäische Hochschulschriften / 5
107
Gabler Edition Wissenschaft
90
Springer eBook Collection / Business and Economics
56
Journal of business research : JBR
53
Lehrbuch
52
Industrial marketing management : the international journal for industrial and high-tech firms
46
Neue betriebswirtschaftliche Forschung : Nbf
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of business economics : JBE
31
Journal of macromarketing : examining the interactions among markets, marketing, and society
31
International marketing review
30
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Schriften zu Marketing und Management
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Berichte aus der Betriebswirtschaft
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European journal of marketing : EJM
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Journal of the Academy of Marketing Science
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AMS review : official publication of the Academy of Marketing Science
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Jahrbuch der Absatz- und Verbrauchsforschung
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DUV / Wirtschaftswissenschaft
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DUV : Wirtschaftswissenschaft
21
Journal of international marketing
21
Marketing theory
21
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
20
Die Betriebswirtschaft : DBW
20
Springer eBook Collection
20
Journal of historical research in marketing
19
Marketing : ZFP ; journal of research and management
19
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
19
Journal of macromarketing
18
Journal of strategic marketing
18
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
17
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
16
Arbeitspapier / Institut für Marketing, Universität Mannheim
15
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ECONIS (ZBW)
38
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1
Marketing (as) rhetoric : an introduction
Miles, Christopher
;
Nilsson, Tomas
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Saved in:
2
Once upon a market dreary : the prescient marketing principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Saved in:
3
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
4
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
5
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
6
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
7
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
8
The question of "alternatives" within food and drink markets and marketing : introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
Saved in:
9
Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
10
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
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