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~isPartOf:"International marketing in the fast changing world"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Zeszyty naukowe"
~subject:"Internationales Marketing"
~subject:"Marketingtheorie"
~subject:"Structural change"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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International marketing in the fast changing world
Journal of marketing management : MM
Zeszyty naukowe
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Legends in marketing
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Major theoretical debates and contemporary issues in marketing theory
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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SAGE library in marketing
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
The SAGE handbook of marketing ethics
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Fundamentals of marketing research ; Vol. 6
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International marketing review
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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ECONIS (ZBW)
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Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
2
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
3
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
4
International marketing in multinational company subsidiaries in emerging markets : a multidimensional approach
Pires, Debora Atala
;
Rocha, Thelma Valéria
;
Borini, …
- In:
International marketing in the fast changing world
,
(pp. 157-177)
.
2015
Persistent link: https://www.econbiz.de/10011416179
Saved in:
5
The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance : evidence from firms in Thailand
Thoumrungroje, Amonrat
- In:
International marketing in the fast changing world
,
(pp. 179-198)
.
2015
Persistent link: https://www.econbiz.de/10011416218
Saved in:
6
Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie
(
contributor
)
-
Academy of Marketing
-
2015
Persistent link: https://www.econbiz.de/10011405127
Saved in:
7
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
8
Special issue: Service integration and coordination in a complex world
Aitken, Robert
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009697995
Saved in:
9
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
Saved in:
10
Orientacja rynkowa we współczesnym handlu detalicznym
Borusiak, Barbara
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444703
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1
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