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~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Relationship marketing
Konsumentenverhalten
25
Bibliometrics
13
Bibliometrie
13
Einzelhandel
7
Retail trade
7
Beziehungsmarketing
6
Brand image
6
Digitalisierung
6
Digitization
6
Markenimage
6
Innovation
5
Systematic literature review
5
Brand management
4
Entrepreneurship
4
Entrepreneurship approach
4
Markenführung
4
Systematic review
4
Consumer behavior
3
Coronavirus
3
Corporate reputation
3
Customer integration
3
E-commerce
3
Electronic Commerce
3
Emotion
3
Firmenimage
3
Innovation management
3
Innovationsmanagement
3
International marketing
3
Internationales Marketing
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Viral marketing
3
Virales Marketing
3
Advertising
2
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19
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Article
31
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
31
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Behl, Abhishek
Paul, Justin
Laroche, Michel
30
Ko, Eunju
27
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Valette-Florence, Pierre
17
Bartikowski, Boris
14
Richard, Marie-Odile
13
Balaji, M. S.
11
Dwivedi, Yogesh Kumar
11
Kim, Kyung Hoon
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Chebat, Jean-Charles
10
Christodoulides, George
10
Donthu, Naveen
10
Gupta, Suraksha
10
Kukar-Kinney, Monika
10
Septianto, Felix
10
Shukla, Paurav
10
Teng, Lefa
10
Filieri, Raffaele
9
Mattila, Anna S.
9
Merchant, Altaf
9
Sharma, Piyush
9
Wang, Cheng Lu
9
Yang, Zhiyong
9
Arslanagic-Kalajdzic, Maja
8
Babin, Barry J.
8
Balabanis, George
8
Choi, Jeonghye
8
Foroudi, Pantea
8
Geuens, Maggie
8
Liu, Martin J.
8
Melewar, T. C.
8
Oghazi, Pejvak
8
Walsh, Gianfranco
8
Cornwell, T. Bettina
7
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International marketing review
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing and consumer services
14
International journal of consumer studies
4
Journal of service research : JSR
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
The journal of services marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of consumer behaviour
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European journal of international management : EJIM
1
European journal of marketing
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of public sector performance management
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service research
1
Journal of service theory and practice
1
Journal of the Academy of Marketing Science
1
Management decision
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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All
ECONIS (ZBW)
31
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1
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10
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31
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date (oldest first)
1
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
2
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
7
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
8
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
9
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
10
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
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