//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~isPartOf:"Review of international economics"
~subject:"Foreign investment"
~subject:"Marketingmanagement"
~subject:"Schwellenländer"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internationale Markteintrittsstrategie"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Foreign investment
Marketingmanagement
Schwellenländer
Theory
International market entry
91
Internationaler Markteintritt
91
Multinationales Unternehmen
49
Transnational corporation
49
Globalisierung
33
Globalization
33
KMU
21
SME
21
International marketing
18
Internationales Marketing
18
Internationalization
18
Auslandsinvestition
14
China
12
Emerging economies
12
Market entry
12
Markteintritt
12
Marketing management
11
Theorie
11
Firm performance
10
Unternehmenserfolg
10
Strategic management
9
Strategisches Management
9
Export
8
Resource-based view
8
Ressourcenorientierter Ansatz
8
Business network
7
Business start-up
7
Industrie
7
Manufacturing industries
7
Unternehmensgründung
7
Unternehmensnetzwerk
7
Export sector
6
Exportwirtschaft
6
Innovation
6
Takeover
6
Übernahme
6
more ...
less ...
Online availability
All
Undetermined
11
Free
2
Type of publication
All
Article
30
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Collection of articles of several authors
4
Sammelwerk
4
Mehrbändiges Werk
3
Multi-volume publication
3
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
35
Author
All
Mellahi, Kamel
3
Tarba, Shlomo Yedidia
3
Ahammad, Mohammad F.
2
Czinkota, Michael R.
2
Khan, Zaheer
2
Shoham, Aviv
2
Vrontis, Demetris
2
Zahoor, Nadia
2
Arslan, Ahmad
1
Bai, Huifeng
1
Bembom, Michael
1
Boateng, Agyenim
1
Bortoluzzi, Guido
1
Brito, Duarte
1
Cabanelas, Pablo
1
Chauri, Pervez N.
1
Chen, Weihong
1
Chen, Zhiqi
1
Chiarvesio, Maria
1
Cobanoglu, Emine
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Dixon, Stuart
1
Du, Min
1
Eren-Erdogmus, Irem
1
Felbermayr, Gabriel
1
Gao, Hongzhi
1
Gnizy, Itzhak
1
Grawe, Oliver R.
1
Hadjikhani, Amjad
1
Herander, Mark G.
1
Jung, Benjamin
1
Jørgensen, Eva J. B.
1
Kamp, Brad
1
Khan, Huda
1
Konwar, Ziko
1
Laufs, Katharina
1
Lee, Joong-Woo
1
Lew, Yong Kyu
1
León-Darder, Fidel
1
more ...
less ...
Published in...
All
International marketing review
Review of international economics
International business review : the official journal of the European International Business Academy
103
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
63
Journal of business research : JBR
60
Journal of world business : JWB
55
Management international review : mir ; journal of international business
50
Journal of international management
41
European journal of international management : EJIM
24
International journal of emerging markets
23
Multinational business review
23
Thunderbird international business review
22
Journal of East-West business
20
Discussion paper / Centre for Economic Policy Research
19
SpringerLink / Bücher
18
NBER working paper series
16
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
15
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
14
Asian business & management
14
Entrepreneurial business and economics review : EBER
14
Europäische Hochschulschriften / 5
14
Strategic management journal
14
Asia Pacific business review
13
CESifo working papers
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of international marketing
12
European business review : EBR ; the official journal of the International Management Centres, Europe
11
Global strategy journal : GSJ
11
International journal of business and globalisation : IJBG
11
Journal of international economics
11
International review of economics & finance : IREF
10
Journal of strategic marketing
10
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
10
Journal for international business and entrepreneurship development
9
Journal of international trade & commerce
9
Research papers / Leverhulme Centre for Research on Globalisation and Economic Policy
9
Review of international business and strategy
9
Review of world economics
9
Journal for global business advancement : JGBA
8
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
3
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
4
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
5
The impact of innovation aspiration shortfall and CEO origin on emerging economy firms' international expansion : evidence from China
Zhong, Xi
;
Chen, Weihong
;
Ren, Ge
- In:
International marketing review
39
(
2022
)
6
,
pp. 1309-1330
Persistent link: https://www.econbiz.de/10013455465
Saved in:
6
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
7
Collaborative entry modes : part 2
Tarba, Shlomo Yedidia
(
ed.
);
Czinkota, Michael R.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011730774
Saved in:
8
Dynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economies
Konwar, Ziko
;
Papageorgiadis, Nikolaos
;
Ahammad, Mohammad F.
- In:
International marketing review
34
(
2017
)
5
,
pp. 674-704
Persistent link: https://www.econbiz.de/10011730796
Saved in:
9
Collaborative entry modes : part 1
Tarba, Shlomo Yedidia
(
ed.
);
Czinkota, Michael R.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011673593
Saved in:
10
Barriers to enter in foreign markets : evidence from SMEs in emerging market
Rahman, Mahfuzur
;
Uddin, Moshfique
;
Lodorfos, George
- In:
International marketing review
34
(
2017
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10011673651
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->