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~isPartOf:"International marketing review"
~subject:"Deutschland"
~subject:"EU countries"
~subject:"Firm performance"
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Deutschland
EU countries
Firm performance
International marketing
140
Internationales Marketing
132
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
26
Markenführung
26
Marketing management
26
Marketingmanagement
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Multinationales Unternehmen
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Brand image
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Gnizy, Itzhak
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He, Xinming
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Sousa, Carlos M. P.
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International marketing review
Europäische Hochschulschriften / 5
26
Journal of international marketing
19
Journal of business research : JBR
16
International business review : the official journal of the European International Business Academy
11
Schriftenreihe Hochschulmarketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global marketing
8
SpringerLink / Bücher
8
Journal of euromarketing
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Hamburger Schriften zur Marketingforschung
6
Innovatives Markenmanagement
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
European journal of marketing : EJM
5
IGCC market reports
5
International marketing in the fast changing world
5
Journal of international entrepreneurship
5
Management international review : mir ; journal of international business
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
European journal of international management : EJIM
4
Gabler Edition Wissenschaft
4
Gabler-Lehrbuch
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of world business : JWB
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
The journal of business & industrial marketing
4
mir-Edition
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Consumption culture in Europe : insight into the beverage industry
3
DUV / Wirtschaftswissenschaft
3
DUV : Wirtschaftswissenschaft
3
Dresdner Beiträge zur Betriebswirtschaftslehre
3
Gabler-Edition Wissenschaft
3
Gyeong sang non chong
3
IMADI.net-Projektbericht
3
International journal of business and globalisation : IJBG
3
International journal of trade and global markets
3
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ECONIS (ZBW)
21
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
3
International dynamic marketing capabilities and international performance during the pandemic : a study of export manufacturers from Poland
Ciszewska-Mlinarič, Mariola
;
Siemieniako, Dariusz
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 162-198
Persistent link: https://www.econbiz.de/10014524780
Saved in:
4
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
5
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
6
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
7
Product development capabilities-based export channel selection and export performance
Li, Min
;
He, Xinming
;
Sousa, Carlos M. P.
- In:
International marketing review
40
(
2023
)
2
,
pp. 385-411
Persistent link: https://www.econbiz.de/10014266969
Saved in:
8
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
9
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
10
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
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