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~isPartOf:"International marketing review"
~subject:"Deutschland"
~subject:"EU countries"
~subject:"Kulturelle Identität"
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Deutschland
EU countries
Kulturelle Identität
International marketing
140
Internationales Marketing
132
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
26
Markenführung
26
Marketing management
26
Marketingmanagement
26
Multinationales Unternehmen
26
Transnational corporation
26
Brand image
23
Markenimage
23
Cultural identity
18
Firm performance
18
Unternehmenserfolg
18
Welt
18
World
18
Globalisierung
17
Globalization
17
International market entry
17
Internationaler Markteintritt
17
Designation of origin
16
Herkunftsbezeichnung
16
Emerging economies
13
Schwellenländer
13
Marketing
12
Strategic management
12
Strategisches Management
12
Bibliometrics
11
Bibliometrie
11
KMU
11
SME
11
National culture
10
Nationalkultur
10
Resource-based view
10
Ressourcenorientierter Ansatz
10
Cross-cultural management
9
Interkulturelles Management
9
Export
8
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20
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2
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22
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22
Collection of articles of several authors
2
Sammelwerk
2
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English
22
Author
All
Mooij, Marieke K. de
2
Wang, Cheng Lu
2
Barua, Maria E.
1
Belk, Russell W.
1
Brewer, Paul
1
Broderick, Amanda J.
1
Cadogan, John
1
Chebbi, Hela
1
Chung, Henry F. L.
1
Cleveland, Mark
1
Craig, C. S.
1
Demangeot, Catherine
1
Demangoet, Catherine
1
Diamantopoulos, Adamantios
1
Gnizy, Itzhak
1
Hadjimarcou, John
1
He, Jiaxun
1
Herz, Marc
1
Huang, Pei-how
1
Japutra, Arnold
1
Ji, Wenbo
1
Jimeneu, Fernando R.
1
Keh, Hean Tat
1
Koschate-Fischer, Nicole
1
Lages, Luis Filipe
1
Laroche, Michel
1
Malhotra, Shavin
1
McSweeney, Brendan
1
Michaelidou, Nina
1
Michie, Donald A.
1
Monkhouse, Lien Le
1
Olya, Hossein
1
Papadopoulos, Nicolas G.
1
Seo, Yuri
1
Septianto, Felix
1
Shah, Zahra
1
Shin, Geon-Cheol
1
Shoham, Aviv
1
Singh, Ramendra
1
Sivakumar, K.
1
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Published in...
All
International marketing review
Europäische Hochschulschriften / 5
26
Journal of global marketing
18
Journal of business research : JBR
16
Journal of international marketing
14
SpringerLink / Bücher
11
Schriftenreihe Hochschulmarketing
10
Journal of international consumer marketing
9
Handbook of research on international advertising
8
Journal of euromarketing
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Hamburger Schriften zur Marketingforschung
6
Innovatives Markenmanagement
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
IGCC market reports
5
International journal of advertising : the quarterly review of marketing communications
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Berichte aus der Betriebswirtschaft
4
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Gabler-Lehrbuch
4
International journal of export marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
mir-Edition
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Consumption culture in Europe : insight into the beverage industry
3
Cross-cultural and critical perspectives on brands
3
DUV / Wirtschaftswissenschaft
3
DUV : Wirtschaftswissenschaft
3
Dresdner Beiträge zur Betriebswirtschaftslehre
3
European journal of international management : EJIM
3
Gabler-Edition Wissenschaft
3
Gyeong sang non chong
3
IMADI.net-Projektbericht
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Internationalisierung von Vertrieb und Handel
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
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ECONIS (ZBW)
22
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22
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1
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
2
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
3
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
4
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
5
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
6
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
7
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
8
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
9
Invariant effect of individual cultural orientations : an application of CVSCALE
Yoo, Boonghee
;
Shin, Geon-Cheol
- In:
International marketing review
34
(
2017
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10011799777
Saved in:
10
Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat
;
Ji, Wenbo
;
Wang, Xia
;
Sy-Changco, Joseph A.
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
Saved in:
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