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Consumer behaviour
142
Konsumentenverhalten
142
International marketing
140
Internationales Marketing
132
Multinationales Unternehmen
81
Transnational corporation
81
Globalization
69
International market entry
69
Internationaler Markteintritt
69
Globalisierung
68
Brand image
65
Markenimage
65
Brand management
61
Markenführung
61
Designation of origin
52
Herkunftsbezeichnung
52
Marketing management
46
Marketingmanagement
46
KMU
42
SME
42
Cultural identity
40
Firm performance
40
Kulturelle Identität
40
Unternehmenserfolg
40
Emerging economies
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Schwellenländer
36
Welt
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World
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China
34
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Markenartikel
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USA
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United States
24
Export
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National culture
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Nationalkultur
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Bibliometrics
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22
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Ford, John B.
16
Vrontis, Demetris
16
Griffith, David A.
13
Samiee, Saeed
13
Whitelock, Jeryl
13
Cadogan, John W.
11
Diamantopoulos, Adamantios
10
Leonidou, Leonidas C.
10
Magnusson, Peter
10
Shoham, Aviv
10
Sinkovics, Rudolf R.
10
Barnes, Bradley R.
9
Douglas, Susan P.
9
Katsikeas, Constantine S.
9
Malhotra, Naresh K.
9
Souchon, Anne L.
9
Styles, Chris
9
Chao, Paul
8
Fastoso, Fernando
8
Ghauri, Pervez N.
8
Slater, Stephanie
8
Wang, Cheng Lu
8
Westjohn, Stanford A.
8
Bianchi, Constanza
7
Kuivalainen, Olli
7
Papadopoulos, Nicolas G.
7
Schlegelmilch, Bodo B.
7
Sivakumar, K.
7
Thrassou, Alkis
7
Zdravkovic, Srdan
7
Ahmed, Zafar U.
6
Balabanis, George
6
Calantone, Roger J.
6
Cleveland, Mark
6
Del Giudice, Manlio
6
Jean, Ruey-Jer Bryan
6
Mellahi, Kamel
6
Oh, Chang Hoon
6
Palihawadana, Dayananda
6
Shukla, Paurav
6
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International marketing review
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
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OLC EcoSci
874
ECONIS (ZBW)
465
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1
Actors' facial similarity and its impact on US movies' box-office performance in East and South-East Asia
Giannetti, Verdiana
;
Chen, Jieke
;
Wei, Xingjie
- In:
International marketing review
41
(
2024
)
2
,
pp. 469-489
Persistent link: https://www.econbiz.de/10014524888
Saved in:
2
Consumer response to the new normal : examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction
Dhir, Amandeep
;
Madanaguli, Arun Thirumalesh
;
Jabeen, Fauzia
- In:
International marketing review
41
(
2024
)
2
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014524794
Saved in:
3
Consumer xenocentrism when domestic products are better
Amonrat Thoumrungroje
;
Diamantopoulos, Adamantios
; …
- In:
International marketing review
41
(
2024
)
2
,
pp. 490-513
Persistent link: https://www.econbiz.de/10014524892
Saved in:
4
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
5
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
6
Gamification as an innovation : a tool to improve organizational marketing performance and sustainability of international firms
Behl, Abhishek
;
Pereira, Vijay
;
Jayawardena, Nirma Sadamali
- In:
International marketing review
41
(
2024
)
1
,
pp. 107-137
Persistent link: https://www.econbiz.de/10014524770
Saved in:
7
Growth hacking and international dynamic marketing capabilities : a conceptual framework and research propositions
Bargoni, Augusto
;
Jabeen, Fauzia
;
Santoro, Gabriele
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 74-106
Persistent link: https://www.econbiz.de/10014524764
Saved in:
8
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
9
How local dealers benefit from their international participation : evidence from Africa
Zhang, Lian
;
Wang, Qingtao
;
Zhang, Qiyuan
;
Zhou, Kevin Zheng
- In:
International marketing review
41
(
2024
)
2
,
pp. 440-468
Persistent link: https://www.econbiz.de/10014524858
Saved in:
10
Hybrid business offerings in small internationalisers : a mixed-method analysis of internal capabilities through hesitant fuzzy information
Amoozad Mahdiraji, Hannan
;
Kamardi, AliAsghar Abbasi
; …
- In:
International marketing review
41
(
2024
)
2
,
pp. 411-439
Persistent link: https://www.econbiz.de/10014524839
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