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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Beziehungsmarketing
Brand equity
Markenartikel
Marketingmanagement
Brand management
1,179
Markenführung
1,179
Consumer behaviour
843
Konsumentenverhalten
843
Brand image
671
Markenimage
671
Brand
487
Relationship marketing
333
Social Web
218
Social web
218
Internet marketing
169
Online-Marketing
169
B-to-B-Marketing
136
Business-to-business marketing
136
Luxury goods
116
Luxusgüter
116
Marketing management
111
Einzelhandel
103
Lieferantenmanagement
103
Retail trade
103
Supplier relationship management
103
Advertising effects
91
Werbewirkung
91
Customer satisfaction
79
Kundenzufriedenheit
79
Brand loyalty
70
Customer integration
65
Kundenintegration
65
Social media
65
Personality psychology
58
Persönlichkeitspsychologie
58
Confidence
54
Emotion
54
Markentreue
54
Vertrauen
54
Branding
51
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14
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Article
738
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740
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740
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10
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10
Case study
2
Collection of articles of several authors
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2
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English
740
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Ko, Eunju
10
Veloutsou, Cleopatra
9
Phau, Ian
7
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Dawes, John
6
Gupta, Suraksha
6
Japutra, Arnold
6
Khan, Imran
6
Kumar, Vikas
6
Melewar, T. C.
6
Valette-Florence, Pierre
6
Bang, Nguyen
5
Christodoulides, George
5
Guzman, Francisco
5
Diamantopoulos, Adamantios
4
Filieri, Raffaele
4
Foroudi, Pantea
4
Hollebeek, Linda D.
4
Kim, Kyung Hoon
4
Koll, Oliver
4
Loureiro, Sandra Maria Correia
4
Mandler, Timo
4
Merrilees, Bill
4
Molinillo, Sebastian
4
Park, Jungkun
4
Paul, Justin
4
Prentice, Catherine
4
Rahman, Zillur
4
Richard, Marie-Odile
4
Roper, Stuart
4
Roy, Sanjit
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
Teck Ming Tan
4
Torres, Pedro M.
4
Tran, Trang P.
4
Trinh, Giang
4
Aiello, Gaetano
3
Andreini, Daniela
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
The journal of brand management : an international journal
292
Industrial marketing management : the international journal for industrial and high-tech firms
250
The journal of product & brand management
243
The journal of business & industrial marketing
123
SpringerLink / Bücher
94
European journal of marketing : EJM
82
Journal of strategic marketing
70
Asia Pacific journal of marketing and logistics
63
International journal of hospitality management
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Psychology & marketing
59
Journal of the Academy of Marketing Science
55
Journal of marketing communications
53
Journal of business-to-business marketing
52
Journal of marketing
51
Cogent business & management
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Journal of promotion management : innovations in planning and applied research
43
Marketing letters : a journal of research in marketing
39
European journal of marketing
37
International journal of internet marketing and advertising : IJIMA
37
The journal of consumer marketing
35
Business horizons
34
Journal of promotion management : JPM
34
International journal of advertising : the review of marketing communications
33
International marketing review
33
Journal of fashion marketing and management
32
Journal of global marketing
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
The IUP journal of brand management : IJBRM
32
International journal of consumer studies
30
Journal of retailing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of international consumer marketing
29
Springer eBook Collection
29
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ECONIS (ZBW)
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
5
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
6
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
7
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
8
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
9
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
10
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
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