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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research in consumer behavior"
~subject:"Celebrity-Werbung"
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Search: subject_exact:"Testimonial advertising"
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Celebrity-Werbung
Celebrity endorsement
10
Advertising effects
5
Brand image
5
Markenimage
5
Werbewirkung
5
Athletes
4
Sportler
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand management
2
Cause-Related Marketing
2
Cause-related marketing
2
Credibility
2
Glaubwürdigkeit
2
Markenführung
2
Nonprofit organization
2
Nonprofit-Organisation
2
Sportmarketing
2
Sports marketing
2
athlete endorsement
2
1964-2013
1
Advertising
1
Artists
1
Behavioral intentions
1
Brand credibility
1
Cause- related marketing (CrM) campaigns
1
Celebrity brand fit
1
Celebrity credibility
1
Celebrity motivation
1
Celebrity-cause fit
1
Charitable organization
1
Charity
1
Charity message framing
1
Cognition
1
Communication effects
1
David Bowie
1
Donation intention
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Egypt
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Emotion
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English
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Al-Wugayan, Adel A. A.
1
Arasu Balasubramaniam, Senthil
1
Chan, Kara
1
Chang, Yonghwan
1
Connaughton, Daniel P.
1
Eagar, Toni
1
Fink, Janet S.
1
Inbaraj, J. Daniel
1
Kane, Mary Jo
1
Kaplanidou, Kyriaki
1
Koo, Jakeun
1
LaVoi, Nicole M.
1
Lastovicka, John L.
1
Lee, Younghan
1
Lindridge, Andrew
1
Miller, Chadwick J.
1
Sadek, Heba
1
Sato, Shintaro
1
Tantawi, Passent
1
Thamaraiselvan, N.
1
Zhang, Ting
1
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International review on public and non-profit marketing
Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of strategic marketing
4
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ECONIS (ZBW)
10
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1
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
2
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
3
The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Saved in:
4
When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
Saved in:
5
Role of celebrity in cause related marketing
Thamaraiselvan, N.
;
Arasu Balasubramaniam, Senthil
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
Saved in:
6
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
7
Resolving contradictions in human brand celebrity and iconicity
Eagar, Toni
;
Lindridge, Andrew
-
2015
Persistent link: https://www.econbiz.de/10011657597
Saved in:
8
Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility
Lee, Younghan
;
Koo, Jakeun
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 523-538
Persistent link: https://www.econbiz.de/10011384446
Saved in:
9
The freedom to choose : elite female athletes' preferred representations within endorsement opportunities
Fink, Janet S.
;
Kane, Mary Jo
;
LaVoi, Nicole M.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10010371636
Saved in:
10
Proximal and contagious indexicality : unpacking the meanings of celebrity-owned objects
Lastovicka, John L.
;
Miller, Chadwick J.
-
2012
Persistent link: https://www.econbiz.de/10009768151
Saved in:
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