//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~subject:"Marketing management"
~subject:"Strategic management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Strategic management
Marketingmanagement
507
Consumer behaviour
97
Konsumentenverhalten
97
Marketing
92
Theorie
61
Theory
61
Firm performance
60
Unternehmenserfolg
60
Relationship marketing
57
Beziehungsmarketing
56
Brand management
53
Markenführung
53
Strategisches Management
46
Brand image
38
Markenimage
38
Market orientation
38
USA
36
United States
36
Internet marketing
34
Online-Marketing
34
Deutschland
33
Germany
33
Advertising effects
32
Werbewirkung
32
Innovation
30
Competitive advantage
26
International marketing
26
Internationales Marketing
26
Wettbewerbsvorteil
26
Business start-up
25
KMU
25
SME
25
Social Web
25
Social web
25
Unternehmensgründung
25
Marketingtheorie
22
Brand
21
Entrepreneurship
21
more ...
less ...
Online availability
All
Undetermined
230
Free
3
Type of publication
All
Article
447
Book / Working Paper
64
Type of publication (narrower categories)
All
Article in journal
452
Aufsatz in Zeitschrift
452
Lehrbuch
56
Textbook
51
Collection of articles of several authors
12
Sammelwerk
12
Bibliografie enthalten
7
Bibliography included
7
Case study
3
Fallstudie
3
Aufsatzsammlung
2
Conference paper
2
Konferenzbeitrag
2
Conference proceedings
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Market information
1
Marktinformation
1
more ...
less ...
Language
All
English
413
German
98
Author
All
Homburg, Christian
12
Kuß, Alfred
11
Tomczak, Torsten
9
Ko, Eunju
8
Laroche, Michel
6
Reinecke, Sven
6
Krohmer, Harley
5
Wirtz, Bernd W.
5
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Bauer, Hans H.
3
Heerde, Harald J. van
3
Herrmann, Andreas
3
Kim, Sang Jin
3
Kleinaltenkamp, Michael
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
St. Davčik, Nebojša
3
Tropp, Jörg
3
Unger, Fritz
3
Walsh, Gianfranco
3
Astous, Alain d'
2
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Berndt, Ralph
2
Boso, Nathaniel
2
Boyd, D. Eric
2
Brodie, Roderick J.
2
Busch, Rainer
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cuomo, Maria Teresa
2
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Fantapié Altobelli, Claudia
2
Faßnacht, Martin
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
6
Springer Gabler <Firma>
2
Springer-Verlag GmbH
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Tectum Verlag
1
Published in...
All
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of advertising research
Journal of business research : JBR
Journal of marketing research : JMR
Lehrbuch
Industrial marketing management : the international journal for industrial and high-tech firms
251
Journal of strategic marketing
193
SpringerLink / Bücher
178
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
110
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Gabler Edition Wissenschaft
82
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Springer eBook Collection
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
60
Business horizons
50
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Springer eBook Collection / Business and Economics
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
511
Showing
1
-
10
of
511
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
Saved in:
2
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
3
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
4
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
5
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
6
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
7
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
8
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
9
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
10
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->