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~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand image"
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Search: subject_exact:"Branding"
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Subject
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Brand image
Brand management
105
Markenführung
105
Consumer behaviour
79
Konsumentenverhalten
79
Markenimage
60
Fashion
47
Mode
47
Brand
43
Markenartikel
41
Luxury goods
31
Luxusgüter
31
Beziehungsmarketing
19
Relationship marketing
19
Bekleidungsindustrie
15
Clothing industry
15
Social Web
15
Social web
15
Internet marketing
12
Islam
12
Online-Marketing
12
Brand loyalty
10
Textile distribution
10
Textilhandel
10
Branding
9
Islamic
8
Islamisch
8
Bekleidung
7
Clothing
7
Customer satisfaction
7
Designation of origin
7
Emotion
7
Herkunftsbezeichnung
7
Islamic finance
7
Islamisches Finanzsystem
7
Kundenzufriedenheit
7
Religion
7
Social media
7
Gesellschaft
6
Islamic countries
6
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Undetermined
52
Free
2
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Article
60
Type of publication (narrower categories)
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Article in journal
60
Aufsatz in Zeitschrift
60
Language
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English
60
Author
All
Zulfiqar Ali Jumani
3
Aji, Hendy Mustiko
2
Hati, Sri Rahayu Hijrah
2
Kim, Jiyoung
2
Lee, Yuri
2
Phau, Ian
2
Sasiwemon Sukhabot
2
Warnaby, Gary
2
Aali, Samad
1
Ab Hamid, Siti Ngayesah
1
Abbas, Qamar
1
Abror, Abror
1
Abu Gharara, Sahar Raafat
1
Ahmad Fauzan Badiuzaman
1
Ahmed, Ishfaq
1
Alexander, Bethan
1
Alharbi, Raed Khamis
1
Allaberganov, Azizbek
1
Altaf, Mohsin
1
Amani, David
1
Arafat, Mohd Yasir
1
Arifin, Mohamad Rahmawan
1
Ashrafpour, Negar
1
Azam, Mohammad Khalid
1
Aziz, Shahab
1
Bajwa, Farooq Anwar
1
Bang Nguyen Viet
1
Barnes, Liz
1
Behrens, Stefan
1
Bhatti, Tariq
1
Bhutto, Muhammad Yaseen
1
Bin Hashim, Sharizal
1
Carduck, Juliane
1
Chang, Jae Youn
1
Cheah, Isaac
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Coates, Nigel
1
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Published in...
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Journal of Islamic marketing
Journal of fashion marketing and management
Journal of business research : JBR
348
The journal of product & brand management
280
The journal of brand management : an international journal
274
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Psychology & marketing
70
Journal of marketing communications
65
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
Journal of strategic marketing
53
Journal of international consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Marketing letters : a journal of research in marketing
46
Cogent business & management
44
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Journal of marketing
41
SpringerLink / Bücher
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
60
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60
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1
Sharia vs non-sharia compliant : which gives much higher financial-based brand equity to the companies listed in the Indonesian stock market?
Hati, Sri Rahayu Hijrah
;
Prasetyo, Muhammad Budi
; …
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2167-2187
Persistent link: https://www.econbiz.de/10014362542
Saved in:
2
Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam
;
Llonch-Andreu, Joan
;
López-Belbeze, Pilar
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10013536366
Saved in:
3
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
4
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
5
Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014520801
Saved in:
6
Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah
;
Suharni Maulan
;
Jusoh, Wan …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
Saved in:
7
Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny
;
Ilyas, Gunawan Bata
;
Umar, Zainal Abidin
; …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699
Saved in:
8
Development and validation of key antecedents of religious brand attitude : a cross-cultural quantitative analysis using smart PLS
Zulfiqar Ali Jumani
;
Nazlida Muhamad
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2771-2797
Persistent link: https://www.econbiz.de/10014428806
Saved in:
9
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
10
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
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