//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of Islamic marketing : JIMA"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Absatzplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing
211
Marketing management
87
Marketingmanagement
87
Consumer behaviour
43
Konsumentenverhalten
43
Islamic
34
Islamisch
34
Islam
32
Islamic countries
30
Islamische Staaten
30
USA
22
United States
22
Firm performance
20
Islamic marketing
20
Unternehmenserfolg
20
Brand management
18
Markenführung
18
Absatzplanung
16
Islamic finance
15
Islamisches Finanzsystem
15
Marketing theory
15
Innovation
13
Islamic markets
13
Advertising
12
Relationship marketing
12
Beziehungsmarketing
11
Business start-up
11
Muslime
11
Muslims
11
Unternehmensgründung
11
Werbung
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Market research
10
Marktforschung
10
The Muslim consumer
10
Business ethics
9
Entrepreneurship
9
Entrepreneurship approach
9
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
14
Author
All
Lim, Weng Marc
2
Wilson, Jonathan A. J.
2
Arham, Muhammad
1
Barnier, Virginie De
1
Belkhir, Meriam
1
Ben Sliman, Malek
1
Benmecheddal, Ahmed
1
Djelassi, Souad
1
Donthu, Naveen
1
Driessen, Paul H.
1
Grant, John
1
Hillebrand, Bas
1
Hyman, Michael R.
1
Jafari, Aliakbar
1
Janiszewski, Chris A.
1
Jaworski, Bernard J.
1
Jedidi, Kamel
1
Kumar, Satish
1
Li, Yanyan
1
Madhavaram, Sreedhar
1
Merunka, Dwight R.
1
Molner, Sven
1
Pandey, Nitesh
1
Regany, Fatima
1
Schmitt, Bernd
1
Skipper, Robert
1
Sprong, Niels
1
Van Osselaer, Stijn M. J.
1
more ...
less ...
Published in...
All
Journal of Islamic marketing : JIMA
Journal of business research : JBR
Journal of marketing
SpringerLink / Bücher
44
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of historical research in marketing
14
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
Lehrbuch
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
AMS review : official publication of the Academy of Marketing Science
9
Marketing theory
9
European journal of marketing : EJM
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Springer eBook Collection / Business and Management
7
Australasian marketing journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection
6
International series in operations research & management science
5
Journal of marketing theory and practice : JMTP
5
Always learning
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Legends in marketing
4
Strategisches Marketingmanagement
4
Berichte aus der Betriebswirtschaft
3
Betriebswirtschaftliche Schriften
3
Betriebswirtschaftliche Schriften : BWS
3
Hamburger Schriften zur Marketingforschung
3
History of marketing thought ; Volume 3
3
International journal of islamic marketing and branding
3
International series in quantitative marketing
3
Journal of business-to-business marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of strategic marketing
3
Major theoretical debates and contemporary issues in marketing theory
3
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
3
Conflicting coexistence of legitimation and delegitimation logics in a revived market : the case of a traditional clothing market
Regany, Fatima
;
Benmecheddal, Ahmed
;
Belkhir, Meriam
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 438-449
Persistent link: https://www.econbiz.de/10012435343
Saved in:
4
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
5
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
6
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
7
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
8
Islamic marketing : a challenger to the classical marketing canon?
Wilson, Jonathan A. J.
;
Grant, John
- In:
Journal of Islamic marketing : JIMA
4
(
2013
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10009753181
Saved in:
9
Islamic marketing : insights from a critical perspective
Jafari, Aliakbar
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
1
,
pp. 22-34
Persistent link: https://www.econbiz.de/10009539278
Saved in:
10
The new wave of transformational Islamic marketing : refelctions and definitions
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
1
,
pp. 5-11
Persistent link: https://www.econbiz.de/10009539280
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->