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~isPartOf:"Journal of advertising"
~subject:"Advertising"
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Journal of advertising
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Working paper / National Bureau of Economic Research, Inc.
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International journal of consumer studies
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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1
Integrating network clustering analysis and computational methods to understand communication with and about brands : opportunities and challenges
Himelboim, Itai
;
Maslowska, Ewa
;
Araujo, Theo
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 296-306
Persistent link: https://www.econbiz.de/10014575276
Saved in:
2
What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix
;
Paramita, Widya
;
Ye, Sheng
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
Saved in:
3
Remembering the FCB grid : thinking, feeling, and involvement in the age of social media
Haley, Eric John
;
Pittman, Matthew
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 323-335
Persistent link: https://www.econbiz.de/10013362315
Saved in:
4
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
5
Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
Saved in:
6
Financial constraints influence how consumers evaluate approach-framed versus avoidance-framed messages
Sarial-Abi, Gülen
;
Ulqinaku, Aulona
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 270-291
Persistent link: https://www.econbiz.de/10012260472
Saved in:
7
How branded videos can inspire consumers and benefit brands : implications for consumers' subjective well-being
Chang, Chingching
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 613-632
Persistent link: https://www.econbiz.de/10012424352
Saved in:
8
From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational advertising landscape
Araujo, Theo
;
Copulsky, Jonathan R.
;
Hayes, Jameson L.
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 428-445
Persistent link: https://www.econbiz.de/10012313117
Saved in:
9
Navigating relationship norms : an exploration of how content strategies improve brand valuation over time
Chen, Qimei
;
He, Yi
;
Hu, Miao
;
Kim, Jaisang
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012313120
Saved in:
10
Dichotomous thinking and ethical consumerism : overcoming the negative effects of self-interest bias through third-person narrative persuasion
Lu, Fang-Chi
;
Sinha, Jayati
- In:
Journal of advertising
48
(
2019
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10012201433
Saved in:
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