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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Implicit measurement"
~subject:"Markentransfer"
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Search: subject_exact:"Markenerweiterung"
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Implicit measurement
Markentransfer
Brand extension
9
Brand image
5
Markenimage
5
Fashion
4
Mode
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Sponsoring
3
Sponsorship
3
Gesellschaft
2
Society
2
Advertising effects
1
Brand fit
1
Cause-fit
1
Consumer goods industry
1
Consumer-brand relationships
1
Event
1
Extension evaluation
1
Fashion brands
1
Fast fashion
1
Generation Y
1
Großbritannien
1
Guerilla marketing
1
Guerilla-Marketing
1
Hong Kong
1
Hongkong
1
Image dynamics
1
Implicit association test (IAT)
1
Konsumgüterindustrie
1
Line extensions
1
Luxury brands
1
Luxury fashion branding
1
Market share
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Marketing management
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English
9
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Carrillat, François A.
2
Astous, Alain d'
1
Behrens, Stefan
1
Carduck, Juliane
1
Choi, Tsan-Ming
1
Clemente, Maria
1
Hanslin, Kamilla
1
Harris, Eric G.
1
Hennigs, Nadine
1
Hill, Jessica
1
Kim, Jooyoung
1
Klarmann, Christiane
1
Lafferty, Barbara A.
1
Lee, Hyun-hwa
1
Liu, Shuk-ching
1
Lomax, Wendy
1
Mazodier, Marc
1
Paliwal, Aishwarya
1
Prendergast, Gerard P.
1
Rindell, Anne
1
Scriven, John
1
Singh, Jaywant
1
Solomon, Paul J.
1
Wiedmann, Klaus-Peter
1
Wright, Malcolm
1
Yoon, Hye Jin
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
Journal of fashion marketing and management
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
9
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1
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9
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9
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date (newest first)
date (oldest first)
1
The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
Saved in:
2
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
3
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
4
Consumer-brand relationships in step-down line extensions of luxury and designer brands
Hanslin, Kamilla
;
Rindell, Anne
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10010384290
Saved in:
5
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
6
Association ambiguity in brand extension
Kim, Jooyoung
;
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10010230053
Saved in:
7
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
Saved in:
8
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
9
Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
Saved in:
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