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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Consumer behaviour"
~subject:"USA"
~subject:"Zielgruppe"
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Consumer behaviour
USA
Zielgruppe
Print advertising
14
Printwerbung
14
Advertising effects
10
Werbewirkung
10
United States
7
Psychology of advertising
3
Werbepsychologie
3
Advertising planning
2
Creativity
2
Kreativität
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Werbeplanung
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1950-
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1969-2002
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Advertising
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Alcoholic beverage
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Alkoholisches Getränk
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Analysis of variance
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Anthropologie
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Anthropology
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B-to-B-Marketing
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Black people
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Brand image
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McQuarrie, Edward F.
2
Phillips, Barbara J.
2
Carlson, Les
1
Delbaere, Marjorie
1
Fernandes, Juliana
1
Heiser, Robert S.
1
Hong, Cheng
1
Hopkins, Christopher D.
1
Kim, Dongwook
1
Mishra, Sanjay
1
Raymond, Mary Anne
1
Segev, Sigal
1
Shanahan, Kevin J.
1
Sierra, Jeremy J.
1
Singh, Surendra N.
1
Stevenson, Thomas H.
1
Swayne, Linda E.
1
Torres, Ivonne M.
1
Venger, Olesya
1
Wang, Ze
1
Wolburg, Joyce M.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
9
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing communications
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing research : JMR
4
The journal of media economics
4
History of retailing and consumption
3
JMM : the international journal on media management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of international consumer marketing
3
Europäische Hochschulschriften / 5
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Ross School of Business working paper series
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of services marketing
2
Advances in applied microeconomics : a research annual
1
Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Australasian marketing journal
1
Brookings papers on economic activity : BPEA
1
Business and Economic Research : BER
1
CEFIR and NES working papers
1
CORE discussion paper : DP
1
Challenges in an age of dis-engagement
1
Cutting edge international research
1
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Economic Analysis Group discussion paper
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ECONIS (ZBW)
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1
Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
Saved in:
2
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
3
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
4
Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.
;
Swayne, Linda E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
Saved in:
5
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
6
"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.
;
Venger, Olesya
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
Saved in:
7
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
Saved in:
8
It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.
;
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 95-106
Persistent link: https://www.econbiz.de/10003766367
Saved in:
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