//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
~subject:"Video game"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Sponsoring
Video game
Advertising effects
236
Werbewirkung
236
Advertising
104
Werbung
104
USA
49
United States
49
Consumer behaviour
45
Psychology of advertising
29
Werbepsychologie
29
Computerspiel
21
Fernsehwerbung
21
Television advertising
21
Target group
19
Zielgruppe
19
Experiment
18
Brand image
17
Markenimage
17
Internet marketing
15
Online-Marketing
15
Product Placement
15
Product placement
15
Advertising planning
13
Children
13
Green marketing
13
Kinder
13
Werbeplanung
13
Öko-Marketing
13
Creativity
12
Forschung
12
Kreativität
12
Research
12
Emotion
10
Gewalt
10
Print advertising
10
Printwerbung
10
Violence
10
Cognition
9
Environmental consciousness
9
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
65
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
66
Aufsatz in Zeitschrift
66
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
66
Author
All
Dahlén, Micael
4
Muehling, Darrel D.
3
Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Rosengren, Sara
3
An, Soontae
2
Cauberghe, Verolien
2
Chang, Chingching
2
Choi, Yung Kyun
2
Haley, Eric
2
Kareklas, Ioannis
2
Putrevu, Sanjay
2
Rozendaal, Esther
2
Stafford, Marla Royne
2
Terlutter, Ralf
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Bailenson, Jeremy N.
1
Bennett, Gregg
1
Besharat, Ali
1
Bettman, James R.
1
Bickart, Barbara A.
1
Biocca, Frank A.
1
Boerman, Sophie C.
1
Bohil, Corey J.
1
Bradley, Samuel
1
Buijzen, Moniek
1
Burton, Scot
1
Capella, Michael L.
1
Carlson, Les
1
Cauberghe, Veroline
1
Cervellon, Marie-Cécile
1
Chen, Huan
1
Cornwell, T. Bettina
1
De Jans, Steffi
1
Defever, Christine
1
Delbaere, Marjorie
1
Dens, Nathalie
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
103
Journal of promotion management : innovations in planning and applied research
67
Journal of retailing and consumer services
67
Psychology & marketing
66
Journal of promotion management : JPM
64
Journal of advertising research
63
International journal of internet marketing and advertising : IJIMA
53
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
European journal of marketing : EJM
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
27
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
25
Journal of current issues and research in advertising
24
International journal of hospitality management
23
Marketing : ZFP ; journal of research and management
23
Marketing intelligence & planning
23
International journal of sports marketing & sponsorship
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
19
Young consumers : insight and ideas for responsible marketers
19
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of the Academy of Marketing Science
16
more ...
less ...
Source
All
ECONIS (ZBW)
66
Showing
1
-
10
of
66
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
2
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
3
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
4
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
5
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
6
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
Saved in:
7
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
8
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
9
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
10
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->