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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of hospitality marketing & management"
~source:"econis"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Stimmung"
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Brand image
Emotion
85
Consumer behaviour
52
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Advertising effects
23
Werbewirkung
23
Customer satisfaction
20
Kundenzufriedenheit
20
Dienstleistungsqualität
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Hotel industry
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Hotellerie
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emotions
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Bilro, Ricardo Godinho
1
Chen, Shan-Pei
1
Chiu, Tsui-Hua
1
Chua, Bee-Lia
1
Clancy, Kevin J.
1
Drengner, Jan
1
Fazli-Salehi, Reza
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Haugen, Hege Mathea
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Madadi, Rozbeh
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Nguyen, Hong Ngoc
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Rabino, Samuel
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Siu, Noel Yee-Man
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Sivertstøl, Njål
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Song, Hak-jun
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Supphellen, Magne
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Wang, Yao-Chin
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Yen, Chih-Lun
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Journal of advertising research
Journal of consumer marketing
Journal of hospitality marketing & management
The journal of brand management : an international journal
25
The journal of product & brand management
25
Journal of business research : JBR
22
Journal of retailing and consumer services
9
Journal of marketing communications
7
Psychology & marketing
7
International journal of hospitality management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Marketing letters : a journal of research in marketing
6
Cogent business & management
5
European journal of marketing : EJM
5
Journal of promotion management : innovations in planning and applied research
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Qualitative market research : an international journal
5
Global business review
4
Journal of Islamic marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The journal of consumer marketing
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Tourism management : research, policies, practice
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Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
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European journal of marketing
3
International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
The journal of asset management
3
The service industries journal
3
Asia-Pacific journal of business administration
2
Future Business Journal
2
International business review : the official journal of the European International Business Academy
2
International journal of contemporary hospitality management
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ECONIS (ZBW)
Showing
1
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9
of
9
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articles prioritized
date (newest first)
date (oldest first)
1
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
2
The impact of cultural variability on brand stereotype, emotion and purchase intention
Jakubanecs, Alexander
;
Supphellen, Magne
;
Helgeson, James G.
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 112-123
Persistent link: https://www.econbiz.de/10013536012
Saved in:
3
Brand love and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
39
(
2022
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
Saved in:
4
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
5
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
6
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
7
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
8
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
Saved in:
9
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
Saved in:
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