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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of hospitality marketing & management"
~source:"econis"
~subject:"Brand image"
~subject:"Neurowissenschaften"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
Neurowissenschaften
Emotion
73
Consumer behaviour
41
Konsumentenverhalten
41
Advertising effects
22
Werbewirkung
22
Customer satisfaction
19
Kundenzufriedenheit
19
Hotel industry
14
Hotellerie
14
Dienstleistungsqualität
13
Service quality
13
Gastronomie
9
Restaurant industry
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Relationship marketing
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emotions
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Arbeitszufriedenheit
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Fernsehwerbung
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Job satisfaction
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Television advertising
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Werbung
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Online-Marketing
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Aufsatz in Zeitschrift
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11
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11
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Amarantini, David
1
Batagelj, Zenel
1
Bellman, Steven
1
Bilro, Ricardo Godinho
1
Chen, Shan-Pei
1
Chiu, Tsui-Hua
1
Chua, Bee-Lia
1
Clancy, Kevin J.
1
Drengner, Jan
1
Droulers, Olivier
1
Gaus, Hansjoerg
1
Guerreiro, João Pedro Silva Martins
1
Han, Heesup
1
Husić-Mehmedović, Melika
1
Jacobs, Devra
1
Jahn, Steffen
1
Kennedy, Rachel
1
Kolar, Tomaž
1
Lajante, Mathieu M. P.
1
Larguinat, Laurent
1
Lee, Sanghyeop
1
Levine, Brian
1
Li, Xiangping
1
Liu, Chyong-Ru
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
McColl, Bruce
1
Morris, Jon D.
1
Nenycz-Thiel, Magda
1
Nguyen, Hong Ngoc
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Omeragić, Ismir
1
Rabino, Samuel
1
Rule, Randall
1
Shen, Feng
1
Siefert, Caleb
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Song, Hak-jun
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Steele, Audrey
1
Varan, Duane
1
Wang, Yao-Chin
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Yen, Chih-Lun
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Journal of advertising research
Journal of hospitality marketing & management
The journal of brand management : an international journal
28
The journal of product & brand management
25
Journal of business research : JBR
23
Journal of retailing and consumer services
11
Psychology & marketing
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing communications
7
International journal of hospitality management
6
Journal of promotion management : innovations in planning and applied research
6
Marketing letters : a journal of research in marketing
6
Cogent business & management
5
European journal of marketing : EJM
5
Journal of business ethics : JOBE
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Qualitative market research : an international journal
5
Administrative Sciences : open access journal
4
European journal of marketing
4
Global business review
4
International journal of internet marketing and advertising : IJIMA
4
Journal of Islamic marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
The international review of retail, distribution and consumer research
3
The journal of asset management
3
The service industries journal
3
Asia-Pacific journal of business administration
2
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ECONIS (ZBW)
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11
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date (oldest first)
1
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Saved in:
2
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
5
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
6
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
7
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
8
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
9
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Saved in:
10
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
Saved in:
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