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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of international marketing"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Search: subject:"Werbung"
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Psychology of advertising
Relationship marketing
Werbung
240
Advertising
215
Advertising effects
214
Werbewirkung
214
Consumer behaviour
147
Konsumentenverhalten
147
Internet marketing
128
Online-Marketing
128
International marketing
127
Internationales Marketing
127
USA
99
United States
99
Fernsehwerbung
75
Television advertising
75
Brand management
71
Markenführung
71
Social Web
43
Social web
43
Brand image
41
Markenimage
41
Marketing management
40
Marketingmanagement
40
Advertising planning
28
Markenartikel
28
Werbeplanung
28
Brand
27
Beziehungsmarketing
23
Target group
22
Viral marketing
22
Virales Marketing
22
Zielgruppe
22
Globalisierung
21
Globalization
21
Multinationales Unternehmen
20
Transnational corporation
20
Welt
20
Werbepsychologie
20
World
20
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14
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Article
42
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1
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Article in journal
43
Aufsatz in Zeitschrift
43
Collection of articles of several authors
1
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1
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English
43
Author
All
Palmatier, Robert W.
3
Kumar, V.
2
Alden, Dana
1
Allsop, Dee T.
1
Amarantini, David
1
Antioco, Michael
1
Asiati, Diah Isnaini
1
Aykol, Bilge
1
Azemi, Yllka
1
Bakir, Aysen
1
Bao, Yeqing
1
Bassett, Bryce R.
1
Beck, Joshua T.
1
Berthon, Pierre R.
1
Blodgett, Jeffrey G.
1
Burton, Jennifer L.
1
Carey, Lindsey Drylie
1
Chapman, Kelly
1
Chen, Jie
1
Chen, Qimei
1
Cheung, Wah-leung
1
Choi, Jieun
1
Christodoulides, Paul
1
Connell, Cara
1
Coyle, James R.
1
D'Attoma, Ida
1
Dou, Wenyu
1
Droulers, Olivier
1
Eisingerich, Andreas B
1
Fotiadis, Thomas A.
1
Freeman, Dan
1
Gao, Tao
1
Gossieaux, François
1
Greenlee, Timothy B.
1
Gupta, Shaphali
1
Gázquez-Abad, Juan Carlos
1
Herk, Hester van
1
Hoffmann, Stefan
1
Hoskins, James A.
1
Hoyer, Wayne D.
1
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Published in...
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Journal of advertising research
Journal of international marketing
Journal of business research : JBR
88
Psychology & marketing
61
Journal of retailing and consumer services
59
Journal of advertising : official publication of the American Academy of Advertising
48
International journal of internet marketing and advertising : IJIMA
42
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
SpringerLink / Bücher
28
International journal of advertising : the quarterly review of marketing communications
25
The journal of product & brand management
25
International journal of electronic marketing and retailing : IJEMR
23
Journal of marketing communications
23
International journal of advertising : the review of marketing communications
22
Marketing intelligence & planning
22
Journal of promotion management : innovations in planning and applied research
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Journal of the Academy of Marketing Science
18
Asia Pacific journal of marketing and logistics
17
Journal of internet commerce
17
The journal of brand management : an international journal
17
Europäische Hochschulschriften / 5
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of strategic marketing
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Journal of marketing
15
Marketing : ZFP ; journal of research and management
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of retailing
12
The service industries journal
12
Cogent business & management
11
International journal of technology marketing : IJTMkt
11
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ECONIS (ZBW)
43
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
3
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
4
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
5
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
6
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
7
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
8
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
9
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
10
Mine your customers or mine your business : the moderating role of culture in online word-of-mouth reviews
Tang, Linghui
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10011709612
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