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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"Communication"
~subject:"Customer integration"
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Advertising effects
Communication
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Social Web
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Internet marketing
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Online-Marketing
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Journal of advertising research
Journal of retailing and consumer services
Journal of business research : JBR
80
International journal of advertising : the review of marketing communications
38
International journal of internet marketing and advertising : IJIMA
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of promotion management : innovations in planning and applied research
30
Journal of marketing communications
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Corporate communications : an international journal
18
Journal of communication management : an international journal
16
Technological forecasting & social change : an international journal
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The journal of brand management : an international journal
16
Industrial marketing management : the international journal for industrial and high-tech firms
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Psychology & marketing
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International journal of advertising : the quarterly review of marketing communications
14
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
Journal of strategic marketing
12
Information systems research : ISR
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Marketing intelligence & planning
11
The journal of product & brand management
11
International journal of networking and virtual organisations : IJNVO
10
Journal of internet commerce
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of management information systems : JMIS
9
Journal of marketing management : MM
9
Management science : journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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Business horizons
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Cogent business & management
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of current issues and research in advertising
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Tourism management : research, policies, practice
8
International journal of contemporary hospitality management
7
International journal of electronic commerce : IJEC
7
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ECONIS (ZBW)
64
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
3
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
4
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
5
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
6
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
7
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
8
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
9
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
10
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
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