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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
~subject:"Fashion"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Brand image
Fashion
Online-Marketing
Consumer behaviour
624
Konsumentenverhalten
624
Online retailing
393
Online-Handel
393
Internet marketing
297
Social Web
275
Social web
275
E-commerce
211
Electronic Commerce
210
Beziehungsmarketing
181
Relationship marketing
181
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44
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Fulgoni, Gian M.
6
Dwivedi, Yogesh Kumar
4
Ladhari, Riadh
4
Rana, Nripendra P.
4
Sharp, Byron
4
Baier, Daniel
3
Cohen, Justin
3
Fulgoni, Gian
3
Kumar, Jitender
3
Lipsman, Andrew
3
Nelson-Field, Karen
3
Ozuem, Wilson
3
Singh, Nitish
3
Souiden, Nizar
3
Thaichon, Park
3
Tran, Trang P.
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Appiah, Osei
2
Ashfaq, Muhammad
2
Bala, Pradip Kumar
2
Bambauer-Sachse, Silke
2
Barta, Sergio
2
Belanche, Daniel
2
Bellman, Steven
2
Brettel, Malte
2
Campbell, Colin
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Chiu, Hung-Chang
2
Christodoulides, George
2
Davis, Robert
2
Duan, Yongrui
2
Durrieu, François
2
Edelman, Benjamin
2
Faulkner, Margaret
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
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Journal of advertising research
Journal of retailing and consumer services
Journal of business research : JBR
369
International journal of internet marketing and advertising : IJIMA
214
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
142
SpringerLink / Bücher
126
International journal of advertising : the review of marketing communications
121
Journal of marketing communications
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
International journal of hospitality management
90
International journal of electronic marketing and retailing : IJEMR
89
Journal of internet commerce
88
Information systems research : ISR
87
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : innovations in planning and applied research
86
Springer eBook Collection
86
Technological forecasting & social change : an international journal
84
Tourism management : research, policies, practice
80
Industrial marketing management : the international journal for industrial and high-tech firms
73
The journal of product & brand management
73
International journal of advertising : the quarterly review of marketing communications
71
Cogent business & management
69
Electronic commerce research
68
Psychology & marketing
65
International journal of technology marketing : IJTMkt
62
The journal of brand management : an international journal
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of management information systems : JMIS
60
Business horizons
58
Journal of promotion management : JPM
58
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
58
Journal of marketing
57
Journal of electronic commerce research : JECR
55
Journal of travel and tourism marketing
55
Journal of fashion marketing and management
53
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
51
Journal of marketing management : MM
49
International journal of business information systems : IJBIS
48
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ECONIS (ZBW)
362
Showing
1
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10
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362
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date (oldest first)
1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Dolega, Les
;
Rowe, Francisco
;
Branagan, Emma
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502733
Saved in:
3
Digital humans in fashion : will consumers interact?
Silva, Emmanuel Sirimal
;
Bonetti, Francesca
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502633
Saved in:
4
How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Van de Sanden, Stephanie
;
Williems, Kim
;
Brengman, Malaika
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389995
Saved in:
5
Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce
Kim, Minjeong
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 362-370
Persistent link: https://www.econbiz.de/10012114179
Saved in:
6
The impact of digital books on marketing communications
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
Saved in:
7
Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.
;
Yeung, Man
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
Saved in:
8
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
9
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
10
The
internet
dilemma : an exploratory study of luxury firms’ usage of
internet
-based technologies
Baker, Jeff
;
Ashill, Nick
;
Amer, Noha
;
Diab, Ekram
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011808475
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